Consider this: The retail coffee market in the U.S. is estimated to be $48 billion annually (NCA). Worldwide 151.3 million 60-kilogram bags of coffee were consumed in 2015-16 (ICO), and gourmet varieties represent more than half of overall consumption. Americans love their caffeine so much that 52% of coffee drinkers say they would rather skip their morning shower than forego their cup of joe (Huffington Post).
Gourmet coffee, by any measure, is big business, and the industry is appealing to budding connoisseurs with new specialty blends and descriptive coffee lingo that rivals that of wine. Some of the latest trends include nitrogen-infused coffee, cold brews, and frozen blends. Millennials see the beverage as a social experience enjoyed with friends in cafes. They take delight in being the first in their crowd to discover new brands. That has made designing eye-catching brand packaging more important than ever.
Ten Fold Engineering in the UK is bringing a 21st century twist to the concept of portable housing. The Ten Fold building unfolds and is walk-in ready in just ten minutes. No foundations, builders or cranes are required. Delivered to the site on a flatbed truck, the structure self-deploys using a hand-held battery-powered drill. Better yet, the process is fully reversible, so if you want to move, you can fold up your house as fast as it takes to dismantle a pup tent.
This early 20th century postcard producer, probably based in Europe, set his sights on making global sales in the most economical way. He only customized what he had to to appeal to customers from different nations. Unless you are a postcard collector, you probably were unaware that the comely woman draped in a flag wasn’t “loyal” to any one country. The postcard maker simply hand-painted different flags on her, leaving her face and pose the same. No extra photo sessions necessary, no finding models who looked British or Chinese. The postcard producer’s approach to mass customization was to standardize everything he could and keep differences to a minimum.
With the exception of The New Yorker’s Victorian dandy, Eustace Tilley, American magazines haven’t had any memorable mascots. The haughty fop, peering at a butterfly through a monocle, debuted on the cover of The New Yorker’s very first issue in 1925. He was drawn by Rea Irvin, the magazine’s first art director. Irvin, who also designed the New Yorker’s distinctive font, based his illustration on an 1834 caricature of the notorious social gadfly, Count Alfred d’Orsay.
The New Yorker’s icon acquired the name, Eustace Tilley, from a series of tongue-in-cheek articles called “The Making of a Magazine: A Tour through the Vast Organization of The New Yorker,” written by Corey Ford in 1925. Ad buys were slim in The New Yorker’s early years (along with subscribers), and Ford’s humorous articles published in 20 installments were used to fill pages that advertisers weren’t buying. Ford named his fictional expert on magazine-making “Tilley” after his maiden aunt and “Eustace” because he thought it sounded good with Tilley. In time, Eustace Tilley and the top-hatted dandy on the cover of premiere issue became identified as one.
Nike opened a new pop-up running track in the heart of Manila, Philippines. Designed by BBH Singapore, the Unlimited Stadium installation is shaped like the sole of Nike’s new Lunar Epic shoe. Lined with LED screens, the 200-meter racetrack invites runners to run alongside their own digital avatar. But first runners must attach a radio-frequency sensor to their shoe to record their initial track time. With this individualized data, runners are challenged to outdo their avatar, besting their own record with each lap. The temporary running track is able to accommodate 30 runners at a time.
Six internationally recognized artists contributed original works for this year’s NatureBridge gala fund-raising auction in San Francisco. A nonprofit educational organization, NatureBridge provides hands-on environmental science experiences to some 30,000 students and teachers annually. Their “classrooms” are six of the most magnificent national parks on earth.
Print fans, philatelists, and astronomy lovers are in for a treat this summer, thanks to the U.S. Postal Service. To commemorate the first total eclipse of the sun to be visible across a swath of the mainland U.S. since 1918, the USPS is releasing a first-of-its-kind stamp that changes appearance when you touch it. Printed using thermographic ink, the photo of the sun responds to the heat of a finger, turning the solar disk into a black moon with only the corona of the sun glowing around it. Pretty cool, huh!
To make this stamp even more fun, the USPS is hosting the first-day-of-issue ceremony at precisely 1:30 p.m. on June 20 at the University of Wyoming Rotunda Gallery in Laramie. As if heralding the summer solstice, the sun is then slated to shine directly down through the solar tube in the Rotunda ceiling casting a single beam of sunlight onto the silver dollar embedded into the Rotunda floor, setting it aglow. Read More »
Macondo Chocolate is a single origin chocolate line handmade by Kernow Chocolate Company in the UK. According to Kernow’s website, the flavor of cacao beans, like that of coffee beans and wine grapes, is affected by where the beans are grown, the regional temperature, annual rainfall, and nutrients in the soil. It’s said that chocolate connoisseurs are familiar with the appellations of cacao beans and have their preferences. Hence, Macondo Chocolate set out to appeal to their discerning taste by sourcing its cacao beans from different corners of the world, and processing each batch separately to maintain the distinct and pure flavor of their country of origin.
In the early 1980’s, psychologist William Cain conducted a study with students at Yale University to see if they could identify 80 common products just by their scent. Here are the top 20 recognizable odors. See if you can arrange them according to immediately recognizable to least. (See answers at end of article.)
The year was 1990. “The Simpsons” is aired on Fox for the first time. GM launches the Saturn car. The most complete skeleton of T-Rex is found in South Dakota. Crayola retires eight colors and replaces them with eight others, including the cheerful Dandelion.
When I was a toddler, my grandmother, who spoke mostly Japanese, taught me how to mimic the sounds that dogs, cats and horses make. So imagine my confusion when my kindergarten teacher asked what a dog says, and I quickly raised my hand and said, “Wan, wan.” She shook her head and asked the class, “Does anyone else want to guess?” All of the other 5-year-olds yelled out, “Bow wow” and “woof woof.”
It was then that I realized that every culture has its own impression of how animals sound. As graphic communicators, we should be mindful of this when translating a book into another language. It’s not just words that differ; it’s how sounds are heard too. Manchester, UK- author James Chapman made this point in a charming illustrated book called Soundimals, presenting 19 animals “speaking” 32 different languages.
View James Chapman’s language based art on his Tumblr and purchase his work on his Etsy Store.
In the age of electronic communications, audio branding has become part of the product experience. An audio logo has to be unique, distinctive, appropriate to the type of product, used consistently so that it becomes familiar over time, and not annoying. It has to be recognizable even without lyrics or saying the brand name aloud. This quiz challenges you to match the visual brand logos with the audio logos that you can listen to in the numbered bands below.
Most magazines post editorial mission guidelines to define their target audience for advertisers and content contributors, explain their editorial focus and how it differs from other magazines in the same category, etc. Vogue, Elle, Marie Claire, and Glamour fall into the women’s fashion and style category, but each has its own unique perspective and tone of voice. Outdoor, Runner’s World, and Sports Fitness each cater to a specific demographic. Occasionally, a magazine will fudge its guidelines – like Sports Illustrated’s “swimsuit” edition, which is a stretch to claim that it has anything to do with sports or swimming, but would leave muscular jocks in tears if that issue was ever cancelled.
Lately it has been interesting to observe that a lot of magazines have strayed from strict adherence to their editorial guidelines and run articles touching upon Presidential politics. Teen Vogue, Scientific American, and Allure are just a few publications that found a way to fit a Trump story into their story format. GQ (Gentlemen’s Quarterly) recently came up with a clever way to stay true to its editorial position as the premier authority on men’s fashion and style by critiquing Donald Trump’s attire — a twist on the “Emperor has no clothes” tale, but in this case, the “President wears the wrong clothes.”
Designers love to say that they hate Comic Sans. It makes them feel sophisticated and discerning. To admit any fondness for Comic Sans is the equivalent of saying you like to eat canned string beans and fried Spam sandwiches. You might, but you don’t tell anyone. So, it is refreshing to learn that designer Vincent Connare drew Comic Sans while he was Microsoft in 1995 and is proud that it has become an iconic symbol familiar to designers everywhere. Indeed, there are thousands of unknown type designers around who produce respectable fonts that no one uses, can recognize on sight, or can name. Comic Sans will live on, just like Helvetica and Bodoni.
How do you sell a product that is basically the same no matter the brand? You give it a personality. You imply brand preference. You make it fun and entertaining and arouse a fondness for the brand among shoppers. Such is the case with the UK’s Cravendale milk. Wieden & Kennedy ad agency in London did not try to compare Cravendale with other dairy products or talk about milk’s many health benefits. The Cravendale commercials, released in 2010, looked at a “consumer” segment that lusted after the product, which was doled out to them sparingly by oblivious overlords. In their frustration, they fantasized how they could seize power if only they had opposable thumbs. Then the milk would be there for the taking any time, any place. My kingdom for opposable thumbs! Read More »
Last November Apple debuted a commercial for its new MacBook Pro. Created by Los Angeles-based ad agency, Media Labs, the commercial celebrates great inventions and discoveries that transformed the life of mankind. To the galloping pace of Rossini’s “William Tell Overture,” a path of illuminated light bulbs successively explode to mark civilization-advancing bright ideas over the millennia, from the discovery of fire and invention of the wheel to the steam engine, flying machine, eyeglasses, the zipper, paper clip, space rocket, robots, microscope, and toilet paper. The important contribution that each new invention made to civilization is indisputable. Certainly, Apple’s introduction of the Macintosh personal computer in 1984 was transformative too. Not sure that the MacBook Pro’s new Touch Bar falls into that category, or is deserving of being compared to the discovery of fire. The commercial is great, but implied analogy probably should be saved for Apple’s next big breakthrough.