Industry Jargon

Talk to Me

Corporate-speak, designer-speak, printer-speak. Industry terms defined.

jargon

Triple bottom line: In business, “bottom line” refers to the line at the end of a financial statement that shows net profit or loss.  Now when companies calculate the bottom line of a product or program, they factor in social, environmental and financial results to determine whether the overall return was positive or negative. One out of three is no longer good enough.

Strikethrough: When editing in Word software, a strikethrough means a line drawn through text meant to be deleted. In printer-speak, strikethrough is a chemical reaction caused by putting an overall gloss coating over a spot dull varnish. Varnish neutralizes the gloss coating and stays dull while the rest of the sheet turns glossy.  This technique gives designer the ability to make shapes or words appear ghostlike out of a solid color or create the effect of multiple finishes on an image.

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