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Anatomy of a Book Cover

As told by Delphine, the author

Art of Gaman

The adage “You can’t judge a book by its cover [jacket]” is only partly true. It’s not for lack of trying. The look of a book cover jacket is an important aspect of market positioning. It is what first catches the attention of retail buyers at major book fairs, reviewers and readers. It can persuade bookstores to display your book more prominently or, at least, give it more than “spine-out” (where only the spine title is visible) shelf space. It can also give readers a sense of the genre, subject and tone of the content. And, for the sake of truth in advertising, it shouldn’t over promise or under promise what the reader will find inside.

In the case of my book, “The Art of Gaman,” published by Ten Speed Press in 2005, coming up with the book title and cover jacket design proved as hard as developing the content for the book. The subject of “Art of Gaman” was fairly straightforward. It featured arts and crafts made by the 120,000 Japanese Americans who were forcibly removed from the West Coast after Pearl Harbor and imprisoned in internment camps for the duration of World War II. Since they were only given a week to settle their affairs and only allowed to take what they could carry, the objects they made in camp were largely fashioned from scrap and found materials. Tossed and forgotten in storage sheds and attics, most of the objects had never been shown in public until I started asking friends and family who had been in camp what they had saved.

In all, designer Kit Hinrichs and his team at Pentagram/SF comped up about a dozen cover options. I rejected some, the publisher rejected some. It wasn’t a reflection on the quality of the design, but on what part of the book’s subject the cover image emphasized. This is a dissection of why we ended up with the cover we did.

aog_01

one
This is the design that accompanied the initial concept proposal presented to Ten Speed Press. It featured photographs, taken by Terry Heffernan, of some of the objects made by internees. As a working title, I called it “From the Heart,” which reflected the spirit with which I undertook this deeply personal project. I also insisted on sharing cover credit with Kit and Terry, but they soon talked me out of it, saying that names like Hinrichs and Heffernan wouldn’t lend much credibility to the subject. This sample cover design was appealing, but it was a definite “place holder” since it communicated a look of cheerful Americana — the wrong tone for artifacts made by people who were essentially prisoners of war. But it conveyed the range of objects that would be shown inside and helped to sell the concept to the publisher.

aog_02

two
Kit came up with this cover option, based on a title that I had proposed. The scissors were made by an internee from scrap metal that he had picked up near the automotive pool area in the camp where he was imprisoned. Terry photographed the scissors on rough hand-made paper, heightening its austere beauty. As lovely as the image was, we all agreed that both the title and photo subject were too narrow for the contents of the book.

aog_03

three
This oil painting of a guard tower at one of the internment camps communicated imprisonment and desolation, but this painting looked liked it was done by a professional artist, when, in reality, most of the objects shown in the book were done using scrap materials by people who had been farmers, shopkeepers, fishermen, etc. before being put in camp. Few had any formal art training. For the title, I was drawn to the word “desolation” because eight of the ten camps were in remote desert locations and two in swamps.

aog_04

four
The split page with a photograph of the barrack living quarters at Manzanar, an internment camp in California’s Owens Valley, and a closeup of a teapot carved from found slate by an internee seemed to work beautifully with the title “Desolate Beauty.” The publisher nixed the concept saying that the title sounded too much like a “romance novel” and the scene did not invite browsers to pick up the book. Kit and I still love this version.

aog_05

five
After months of suggesting titles and being shot down, one emerged that everyone liked. It sprung from the fact that virtually every former internee who lent me an object told me that doing arts and crafts in camp was their way to “gaman” – bear the seemingly unbearable with patience and dignity. The implied double meaning of the title, “Art of Gaman,” appealed to me, but I was sure that Kit and the publisher would pan it because 1) no one would know what “gaman” means and 2) no one would know how to pronounce it. To my delight and relief, they liked it. For this cover, Kit took the tiny wooden bird pins that so many people carved in camp and juxtaposed them over the evacuation notice that instructed all ethnic Japanese on the West Coast that they had to turn themselves in at assembly points in a week. The publisher was not in favor of this option.

aog_06

six
Kit actually designed this cover to serve as the blad (which stands for “book layout and design” — the teaser brochure given to retail buyers at major book fairs). The publisher and I liked it; Kit considered it “a place holder.” He lobbied hard for the evacuation notice/bird idea, which he felt had more emotional power. A week before we had to release the cover file to the printer, I had to give a presentation on the book at a civil liberties conference. Because we were at an impasse as to which cover would have more public appeal, on a whim, I showed the two cover options to the audience and took a vote; this version won unanimously. Still dissatisfied, Kit added black bands at the top and bottom (shown), moving the author’s credit to the bottom to give my name greater visibility.

FYI: For those interested in seeing the objects in person, the book has become an exhibition, which will be shown at the Smithsonian American Art Museum, Renwick Gallery, in Washington D.C., from March 5, 2010 to August 1, 2010.

This entry was posted in Case Studies, Publishing | Permalink | del.icio.us

7 Comments

  1. Pieter
    Posted April 9, 2009 at 7:15 pm | Permalink

    I like the fifth cover also.

  2. Amy
    Posted April 17, 2009 at 9:17 pm | Permalink

    Thanks for sharing the process, it's always interesting to see what goes into a finished project. I have to say that as I was scrolling down, the image of cover #5 grabbed my attention away from the copy I was reading describing cover #4. (Stop muttering, 'typical designer,' Delphine.) But the final product is lovely on my bookshelf. Congratulations on your beautiful and moving labor of love.

  3. Posted April 18, 2009 at 12:13 am | Permalink

    Anatomy of a Book Cover is fascinating. Thank you. (The book is on my coffee table because of the beauty of the ultimate choice — and the whole book.)

  4. alan hirasuna
    Posted April 20, 2009 at 5:06 pm | Permalink

    My 90 year old aunt from Minnesota visited this spring. The cover caught her eye and she spent hours poring over your book in detail, she was captivated! She spent the war years together with us in Mankato MN but nevertheless really enjoyed the Art of Gaman. See you in DC.

  5. Diana Dreyer
    Posted April 21, 2009 at 9:20 pm | Permalink

    The printed version @ Issue should live on. I love your new on-line version. So please keep me on your list. DD

  6. jo rolfe
    Posted May 2, 2009 at 8:20 pm | Permalink

    I really enjoyed reviewing all your cover ideas for this and the explanation of the process. As an instructor of graphic design and freelancer I am always relaying the importance of communication to both the client (publisher) and the audience (readers). Sometimes our favorite designs are not chosen.

    Personally, I prefer the 4th cover concept. It demonstrates contrast of the two words perfectly with the images and would intrigue me to check it out. The one chosen is attractive and the image contrast is still there…but application of textile patterning in all three and top and bottom flipped designs gives me impression at glance of a book relating to fabric design or embroidery.

    Maybe it is just me. I will look for it next time I am at the bookstore.

    Thanks again for this inclusion and love the site.

    Jo

  7. jo rolfe
    Posted May 3, 2009 at 3:20 am | Permalink

    I really enjoyed reviewing all your cover ideas for this and the explanation of the process. As an instructor of graphic design and freelancer I am always relaying the importance of communication to both the client (publisher) and the audience (readers). Sometimes our favorite designs are not chosen.

    Personally, I prefer the 4th cover concept. It demonstrates contrast of the two words perfectly with the images and would intrigue me to check it out. The one chosen is attractive and the image contrast is still there…but application of textile patterning in all three and top and bottom flipped designs gives me impression at glance of a book relating to fabric design or embroidery.

    Maybe it is just me. I will look for it next time I am at the bookstore.

    Thanks again for this inclusion and love the site.

    Jo

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