Man, Cars, Nature in “Harmony”

Man, nature and machine have been brought together in the new “Harmony” advertising campaign for the third-generation Prius hybrid. Your eyes are not deceiving you if you think the landscape is alive with people. It is. Two hundred costumed extras were filmed and then computer cloned to create a surreal landscape made to look like over a million people. Evocative of photographer Ann Geddes’s pictures of babies fancifully dressed like fairies, flowers and bunnies, the Prius cast was costumed to represent blades of grass, puffy clouds, flowers and leaves. Conceived by Saatchi & Saatchi, Los Angeles, with Mike McKay as executive creative director, the Prius commercial was filmed in New Zealand. Hideaki Hosono –better known as Mr. Hide (pronounced hee-day) — represented by The Sweet Shop production company, directed the human sequences. Nine different nature costumes were designed for the shoot, with 150 people forming the grass and water, 22 people for the tree trunks, 20 for the stones, 30 for the leaves, 20 for the clouds, 10 for the sun, 8 for the flowers, 8 for the butterflies and 23 for the autumn leaves.

2 thoughts on “Man, Cars, Nature in “Harmony”

Comments are closed.