http://www.atissuejournal.com/2009/09/01/when-the-person-is-the-brand/ by Corporate Design Foundation Thu, 24 Nov 2011 17:09:21 +0000 hourly 1 http://www.atissuejournal.com/2009/09/01/when-the-person-is-the-brand/comment-page-1/#comment-205 deborahmbudd Wed, 02 Sep 2009 19:06:46 +0000 http://www.atissuejournal.com/?p=2204#comment-205 Thanks for sharing the visual brand language for Wolfgang Puck's many brand extensions. This is a wonderful case study for how designers can bring consistency and coherence to multiple products that fall under one brand umbrella. I especially like the logos/monograms that allow for variety while still creating a unified "look" through a limited color palette and Puck's initials. Thanks for sharing the visual brand language for Wolfgang Puck's many brand extensions. This is a wonderful case study for how designers can bring consistency and coherence to multiple products that fall under one brand umbrella. I especially like the logos/monograms that allow for variety while still creating a unified “look” through a limited color palette and Puck's initials.

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