PC Fights Fire With Fire

Microsoft is taking the fight back to Apple with a series of commercials, by Crispin Porter & Bogusky, that spoof the Apple ads that spoofed it. The Apple ads, by TBWA/Chiat/Day, feature comedian John Hodgman portraying the sincere but dull office “everyman” extolling the PC while his tech-savvy, youthful friend, “Mac,” played by actor Justin Long, comments good-naturedly. Instead of ignoring the Mac ads and changing the subject, Microsoft found a Hodgman lookalike right in its own office – a program engineer named Sean Siler – and had him protest that Apple has reduced him to a stodgy stereotype in spots titled “I’m a PC”. The witty response, free of the usual corporate-cliche slogans, makes Microsoft seem surprisingly cool. To see one of the Mac ads that started it all, click to the next page.

2 thoughts on “PC Fights Fire With Fire

  1. Microsoft is burning a lot of money on different ad campaigns. I think they have 3 going on which I believe are: “I'm a PC”, “Laptop Hunters”, and my personal favorite below.

    http://www.youtube.com/watch?v=ssOq02DTTMU

    I like this ad campaign because they aren't trying to attack Apple (I'm a Mac btw). Also it focuses on Windows (their actual product) rather than PC's (which they don't make).

  2. Microsoft is burning a lot of money on different ad campaigns. I think they have 3 going on which I believe are: “I'm a PC”, “Laptop Hunters”, and my personal favorite below.

    http://www.youtube.com/watch?v=ssOq02DTTMU

    I like this ad campaign because they aren't trying to attack Apple (I'm a Mac btw). Also it focuses on Windows (their actual product) rather than PC's (which they don't make).

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