Sometimes it seems insulting to call a television ad a “commercial,” especially when it feels like a very very short film on the making of installation art, akin to Christo’s red gates of Central Park. That’s how ABSOLUT Vodka’s “Anthem” ad struck us. Created by TBWA/Chiat/Day New York, the ABSOLUT ad has a poetic quality that is magic to view. Shot at six different locations, the film presents vignettes of artisans creating gigantic installations of words shaped out of blocks of ice, wheat, 2,000 hanging ABSOLUT bottles, flying lanterns, gigantic balloons, and a myriad of glass cylinders. It’s entertaining enough to keep you from heading to the refrigerator during commercial break. The creative team included CCO/Art Director Mark Figliulo, Creative Director Rob Baird, Art Director Hoj Jomehri, and Director Rupert Sanders.
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4 Comments
Love it, Delphine. Shame the music track doesn't last a bit longer. It's a good one.
Very nice ad. Amazed Stefan Sagmeister wasn't a part of the team. Definately heavily influenced by his work though.
Wow this breathtaking! I loved watching the little videos of how they made this ad. They are linked to the thumbnails that display after the video is over.
RIPPP OFFF