This one-minute commercial was produced by Leo Burnett to announce the launch of the Turkish edition of The New York Times. Actual pages from the first edition of the newspaper were used to “wallpaper” the façade of recognizable landmarks in Manhattan and Istanbul, giving viewers a quick tour from New York Harbor to the Bosphorus. Notice how the financial pages were used to create the NYSE and Wall Street and the entertainment pages Times Square, etc. The clever ad was directed by Quba Michalski, with 3D and compositing by Dreambox.
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Publisher:
Corporate Design FoundationEditor: Delphine Hirasuna
Design Director:
Kit Hinrichs, Studio Hinrichs
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IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.
- Studio Hinrichs

Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
To find out more about the 365 Typographic Calendar. - Sappi Fine Paper

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