Book Excerpt

Customer Wooing Styles

Editor’s note: People often ask the difference between how a public relation expert goes about wooing customers versus an ad agency, a designer, etc. In his top-selling book Zag: The No. 1 Strategy of High-Performance Brands, Marty Neumeier summarizes the differences in this tongue-in-cheek visualization. Neumeier is the author of several books on branding, lecturer and Director of Transformation for Liquid Agency, where he helps companies build their brands from the inside out. His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.

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4 thoughts on “Customer Wooing Styles

  1. “Love me or be unloved forever.” -Unethical advertising.

    “Love me if you want your family to live.” -A tyrant.

    “Love me because I first loved you. I know everything about you. Even though you are evil I want to give you good gifts. I gave my only son to die for you-to take the punishment you justly deserve. Now you can know the meaning and freedom of true love. I will never leave you or forsake you. I will always be with you, even to the very end of the age. Turn away from evil and follow me. If you love me, keep my commandments.” -God

  2. “Love me or be unloved forever.” -Unethical advertising.

    “Love me if you want your family to live.” -A tyrant.

    “Love me because I first loved you. I know everything about you. Even though you are evil I want to give you good gifts. I gave my only son to die for you-to take the punishment you justly deserve. Now you can know the meaning and freedom of true love. I will never leave you or forsake you. I will always be with you, even to the very end of the age. Turn away from evil and follow me. If you love me, keep my commandments.” -God

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