We love student assignments because the parameters are loose enough to let the imagination run free – no client demanding that the piece “work harder” at branding or asking to see the metrics to prove that the design solution had the desired effect on the target audience. They are unbridled creativity, pushing the limits of personal talent and skill. So, when we ran across some animations done by 20-year-old Matthew Young, a graphic and communication design student at the University of Leeds in the UK, we were charmed by his innocent storytelling. “Colin the Umbrella,” completed in a week, fulfills a creative brief to celebrate the ordinary by making it seem extraordinary. Young’s story line has the undercurrent of the soul-searching angst of a young person searching for a meaningful purpose in life — and a sad ending.
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Publisher:
Corporate Design FoundationEditor: Delphine Hirasuna
Design Director:
Kit Hinrichs, Studio Hinrichs
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Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.
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Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.
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When it Comes to High-Efficiency,
the Choice is Yours. -
Redefining What’s Possible Through the Power of Design
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IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.
- Studio Hinrichs

Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
To find out more about the 365 Typographic Calendar. -
The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.
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Ziba is an innovation and design consultancy that creates beautiful experiences.
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