Tokujin Yoshioka, who created shop designs and installations for fashion designer Issey Miyake for 20 years before starting his own studio in 2000, communicated the essence of the Hermes brand with utmost simplicity in this window display for Maison Hermes in Tokyo. Only two props filled the display area – a black-and-white image of a beautiful woman projected onto a monitor and a hanging Hermes scarf. Each time the woman appeared to blow gently on the colorful scarf, it swayed in response. Ethereal, poetic and uncontrived, the scene is devoid of anything that would detract from appreciating the ultra-silky elegance of the scarf.
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Publisher:
Corporate Design FoundationEditor: Delphine Hirasuna
Design Director:
Kit Hinrichs, Studio Hinrichs
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When it Comes to High-Efficiency,
the Choice is Yours. -
Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.
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The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.
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Redefining What’s Possible Through the Power of Design
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IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.
- Studio Hinrichs

Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
To find out more about the 365 Typographic Calendar. -
Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.
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Ziba is an innovation and design consultancy that creates beautiful experiences.
- Sappi Fine Paper

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