The stylish-looking Inked magazine is a sign of just how far tattooing has evolved from the days it was thought of as the mark of hardened criminals serving 20 to life and sailors who spent too much time in exotic ports. Tattooing has gone mainstream. It has moved from being a symbol of outlaw rebellion to a fashion statement. It is now the sixth fastest growing retail business in the U.S., with the fastest demographic growth among middle-class suburban women.
Just as tattoo parlors have moved from dank back alley places into upscale salons on main street, so has the way they are depicted in magazines. Inked more closely resembles GQ than a “babes-on-bikes” kind of soft-porn rag. Film, music and sports celebrities often grace the pages of Inked, and stories range from fashion to people profiles. This is a trend-conscious lifestyle magazine featuring a diverse range of subject involving personalities that happen to be tattooed.
Actually before creative director Todd Weinberger was brought in to relaunch Inked in 2007, he had been the creative director for both Philadelphia Style and DC Style. That high-end sensibility is evident in the quality of the fashion photography and sophisticated use of typography.