French communication agency W Atjust and director Thierry Poiraud gave a new twist to the tilt-shift photographic technique in making this commercial for the French railway network, Reseau Ferre de France. Tilt-shift uses special lenses and unique angles to capture a real life scene as if it were in miniature. In this case, the video combines tilt-shift photography with models and 3-D animation and adds a giant human hand making improvements to the railway network. Nice touch.
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Publisher:
Corporate Design FoundationEditor: Delphine Hirasuna
Design Director:
Kit Hinrichs, Studio Hinrichs
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Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.
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The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.
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Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.
- Studio Hinrichs

Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
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