Photography

Chanel’s Tribute to Erwin Blumenfeld

One of the most famous fashion photographers of the 20th century, Berlin-born American Erwin Blumenfeld took more photographs for Vogue Magazine than anyone else before or since. His style was classic yet innovative and experimental. Among his most memorable photographs is the January 1950 cover for Vogue, which captures the essence of model Jean Patchett’s beauty through just her eyes, lips and beauty mark. Blumenfeld’s photograph served as the inspiration for Norwegian fashion photographer Solve Sundsbo’s new video for Chanel’s Rouge Allure lipstick line. Sundsbo removed everything except model Barbara Palvin’s luscious lips, green eyes,eyebrows and fingernails. The effect is flirtatious and alluring. Although the voiceover is hard to hear, it’s advice from Coco Chanel: “If you are sad, if you are heartbroken, make yourself up, dress up, add more lipstick and attack. Men hate women who weep.”


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