Turning Names into Visual Art

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Donor recognition walls are a common feature of museums, schools, public parks, and other places that are made possible by generous benefactors. Unfortunately, most donor displays look like boring lobby directories that list columns of names with no thought to aesthetics. So, it is always refreshing to see a donor wall that can be appreciated as a unique piece of decorative art.

C&G Partners created this stunning installation for Advisory Board Company, a Washington D.C.- based research, technology, and consulting firm focused on health care and educational institutions. Asked by the Advisory Board to come up with a way to showcase the names of its member clients, C&G created an installation out of thousands of slender, translucent rods, each engraved with a single member name filled in silver. A single silver set screw affixed each rod to one of hundreds of numbered wire strands, which were strung together to form a luminous curved, floor-to-ceiling curtain. The installation in the Advisory Board’s member collaboration space in Washington D.C. creates an aura that is elegant, ethereal, and dynamic. The design offers the flexibility of adding more member names in the future while maintaining the sculptural quality of the display. C&G also assisted those who want to find their names by incorporating a touchscreen directory that accesses a database of member names, quickly matching them to the numbered wires.

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