Lands’ End Shines a Beacon on its Brand
Lands’ End’s new identity system did more than bring order to the brand; it raised the visibility of its specialty catalogs.
Keep Up with the Jones, Dude!
When Jones Soda targeted its soft drinks to the Gen Y market, it didn’t just create a brand, it created a lifestyle.
Coming of Age of Corporate Anthropology
Product innovators are taking a cue from anthropologists and studying consumers in their own native habitat.