@issue vol.4 no.1


Post Mark
Once considered the antithesis of attractive design, Pitney Bowes is capturing top awards for cutting-edge design that matches its cutting-edge technology.

Minute Maid Goes for the Orange
With competitors encroaching on the famed brand identity, Minute Maid moved to revitalize its packaging.

What’s in a Name?
More than what a company or brand is called, a name is the moniker around which a graphic identity is formed.

Shopping From Your Mailbox
In translating its merchandise strategy from stores to catalogs, Williams-Sonoma has designed a printed piece that conveys the brand’s high-end value.