@issue vol.7 no.1


Design for Everyone
The runaway success of Martha Stewart’s Kmart product line is proving that even discount shoppers will opt for style and elegance when given a choice.

Muzak on Key
Misunderstood and maligned, Muzak set the record straight with a new brand identity that made people give it a second look.

On Your Mark!
You kinda sorta know what trademark symbols mean but do you really? This primer gives you basic answers to questions you may have been too embarassed to ask.

PT Cruiser
In producing the PT Cruiser, Chrysler explored the deepest yearnings of consumers and created a design unlike any small car on the market.