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Author Archives: Delphine Hirasuna

OPI: Made You Watch!

Oh, how marketing has changed since YouTube came into being in 2005. On the whole, online commercials are more entertaining and longer in length than the 30 and 60 second spots shown on television. This video for OPI fingernail polish titled “Instinct of Color” is like viewing a mini stage performance. Sensuous and mesmerizing, this [...]

Posted in Advertising, Film | Comments (0) | Permalink | del.icio.us

UK “Crime Bosses” Teach Emergency CPR

Public service announcements (PSAs) mean well, but often times they play on people’s fears, guilt or soft-heartedness to get viewers to pay attention. That’s why these PSAs from the British Heart Foundation are so refreshing. Produced by Grey London and directed by Steve Bendelack, the new Mini Vinnie CPR ad is a sequel to one [...]

Posted in Humor, Public Service Campaign | Comments (0) | Permalink | del.icio.us

Kome: The Art of Rice

The exhibition poster features the ancient Chinese character for kome. A fascinating exhibit is currently on display at 21_21 Design Sight in Midtown Tokyo. Created by renowned Japanese designer Taku Satoh and anthropologist Shinichi Takemura, “Kome: The Art of Rice” presents 35 design pieces by leading Japanese artists and experts in rice cultivation. What makes [...]

Posted in Environmental Graphics, Folk Art, Photography | Comments (0) | Permalink | del.icio.us

Milton Glaser’s Groovy “Mad Men” Poster

To promote the seventh and final season of the “Mad Men” series, AMC asked the acclaimed Milton Glaser to design a poster that encapsulated the late 1960s. Set in a New York advertising agency, the popular TV drama spans the decade of the Sixties, beginning with the Eisenhower-Kennedy years when women wore bouffant hairdos and [...]

Posted in Advertising, Illustration, Pop Culture | Comments (0) | Permalink | del.icio.us

Redefining Billboards

Less than a decade ago, a billboard was essentially a printed image blown up to a gargantuan size. The picture didn’t move, respond to what was happening in the environment around it, nor interact with passersby. How times have changed, and with it, the types of skills designers need to execute their ideas. Even printed [...]

Posted in Advertising, Technology, Viral Marketing | Comments (0) | Permalink | del.icio.us

Quiz: Global Brands

It’s not always as simple as applying a single set of graphic standards across the board when a brand expands into foreign markets. In some cases, the brand name may be difficult to pronounce in the native language or the letters may translate into a word that is negative or obscene. Or the graphic mark [...]

Posted in Brand Logos, Global Trends, Quizzes | Comments (0) | Permalink | del.icio.us

Misfit Right In….Las Vegas-Style

The evocative typography and energetic soundtrack are what drew us into this 30-second TV spot for the Cosmopolitan of Las Vegas, but I don’t know what to make of the sales pitch for the hotel/spa. There’s nothing really risqué or particularly naughty about the imagery, but the message that flashes on screen is provocative. “Mutation [...]

Posted in Advertising, Typography | Comments (0) | Permalink | del.icio.us

Evil Zombie Snowmen No Match for Nissan Rogue

The weather was reportedly mild when TBWA Canada filmed this 2014 Nissan Rogue commercial in Toronto last fall, so it seems prescient that they so accurately recreated the monster blizzard that would assault the Northeast this winter. Who knows, maybe in the brutal whiteout conditions of the recent Polar Vortex, real zombie snowmen were angrily [...]

Posted in Advertising, Film, Humor | Comments (0) | Permalink | del.icio.us

The All-Important Sketching Stage

Without a strong concept, illustration is just glorified doodling. The same can be said of design as well. Those entering these professions need to exhibit more than technical skill; they need to engage their minds and imaginations to get at the crux of the story they want to tell. I was reminded of this while [...]

Posted in Design Education, Film, Illustration | Comments (0) | Permalink | del.icio.us

“Cold Call” Marketing

With a wide swath of North America buried in snow and ice, Wax creative agency in Calgary, Canada, adopted a different medium for outdoor advertising — frost. To promote Mucho Burrito restaurants as the place to go for sizzling hot food, Wax created a block stamp that left a message melted into ice-coated car windows. [...]

Posted in Viral Marketing | Comments (0) | Permalink | del.icio.us

Wine Packaging Comes of Age

Only a few decades ago, a common belief was that the more contemporary the design of the label, the more mediocre the quality of the wine inside. The legendary luxury wines of Europe remained faithful to the centuries-old tradition of featuring labels with ornate script lettering, fine line engravings of chateaus, gold foil borders and [...]

Posted in Packaging | Comments (0) | Permalink | del.icio.us

And the 2014 Super Bowl Winner Is…GoldieBlox

Unbeknownst to most sports fans was a completely different Super Bowl competition being played out on the sidelines. Sponsored by Intuit, maker of QuickBooks, TurboTax, Intuit and Quicken software, the contest drew 15,000 small business contenders who vied for the chance to win a free 30-second spot during the big game last weekend. And the [...]

Posted in Advertising, Humor | Comments (0) | Permalink | del.icio.us

Carlton – The Big Ad

Since the Super Bowl puts most sports fans in the mood for beer, we thought we’d bring back an old beer ad favorite — The Carlton Big Ad, created by George Patterson and Partners (Young & Rubicam) of Melbourne in 2005. An epic parody of Peter Jackson’s “Lord of the Rings” battle sequence, the commercial, [...]

Posted in Advertising | Comments (0) | Permalink | del.icio.us

Haute Fashion Touchdown

You won’t catch any of the Super Bowl XLIII players butting heads with these helmuts on this weekend, but you can still bid on one and help the NFL Foundation, a nonprofit dedicated to the health and safety of sports and youth football. Bloomingdale’s in New York collaborated with the Council of Fashion Designers of [...]

Posted in Fashion | Comments (0) | Permalink | del.icio.us
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    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • Good design inspires people to take action. Great ideas change the world.
      www.sappi.com/ideasthatmatterNA

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • San Francisco-based Studio Hinrichs, a multi-disciplinary design firm, annually releases a typographic calendar featuring twelve unique typefaces selected by international members of AGI. The 2014 Typography Calendar is available now.

    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • Redefining What’s Possible Through the Power of Design

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

  • Gung Hay Fat Choy!

    Designer/illustrator Craig Frazier commemorated the “Year of the Horse” with this poster.

    Lettering Large

    Monumental typography
    is the latest book on environmental design
    by Steven Heller and Mirko Ilić.

    AIGA InsideOut SF

    Brian Jacobs of Brick Design created this Golden Gate Poster for AIGA InsideOut SF.

    Pretty Pictures

    A beautiful monograph of the work of Canadian artist Marian Bantjes created between 2003–2012.

    Sunbeam Rd. "Breathers"

    Music and graphics by Brick designer Clive Hacker, the new Breathers LP is out in 12” vinyl and digital download.

    Shadow Type

    The latest typographic book by Steve Heller and Louise Fili.

    Puffin Chalk

    "Chalk Queen", Dana Tanamachi, illustrated and hand lettered a series of gorgeous covers for classic stories published by Puffin Books.

    Deceptive Practice

    Showing around the U.S. a documentary that highlights the astounding visual magic of Ricky Jay.

    Boston Marathon Tribute

    The May cover of Boston Magazine, photographed by Mitchell Feinberg, needs no words to explain.

    A 20th Century Look at Environmental Design

    A look at the intimate relationship between graphic design and architecture in the 20th century by Richard Poulin.

    Gung Hay Fat Choy!

    Designer/illustrator Craig Frazier commemorated the “Year of the Snake” with this poster.

    Graphic Art & Design Annual 11–12

    DNP Foundation for Cultural Promotion introduces its latest design annual from Tokyo.

    German Chocolate Packaging

    When you are in Munich visit Cafe Luitpold for fabulous coffee, cake with schlagsahne, and unique chocolate packaging.

    Spark Design Awards Annual

    The release of the first Spark Design Awards Annual is slated for August 25th.

    Primo Angeli’s
    Winning Poster

    This poster by San Francisco-based designer Primo Angeli was named the winner of the 2012 U.S. Olympic Committee poster competition.

    SFMTA Rebrand

    The San Francisco Municipal Transportation Agency recently unveiled it's new logo, designed by Paul Miller of Method Design.

    Girls Scouts’ 100th Anniversary Stamp

    Just released, this centennial Girl Scout stamp is designed by Craig Frazier.

    100 Ideas That Changed Graphic Design

    One of a new series of books on 100 ideas That Changed Graphic Design, Film, Fashion, and Architecture by Steven Heller and Véronique Vienne. Bravo!

    The Build Network

    The Build Network is a resource for business executives that features a print publication, website, and forum. Its untraditional publication Build focuses big ideas a collection of page stories.

    Vote for Your
    Favorite Park

    Coca-Cola is hosting its 3rd annual "America Is Your Park" campaign, asking Americans to vote for their favorite park. Winning parks will be awarded $100,000.

    Great British
    Fashion Stamps

    This stamp, which features a Vivienne Westwood outfit, is part of a 10 piece set that honors British fashion legends throughout the decades from Paul Smith to Alexander McQueen.

    Another Book…

    Within the proliferation of design books, Stefan Sagmeister's innovative books always bring a wit, intelligence, and just plain fun to the world of design.

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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