In January 2007, Sao Paolo, Brazil, did something that would send chills down the spine of most ad agencies. In an effort to rid the city of what the mayor called “visual pollution,” Sao Paolo enacted a Clean City law that banned all billboards and most other large outdoor advertising.
Known as one of the [...]
This one-minute commercial was produced by Leo Burnett to announce the launch of the Turkish edition of The New York Times. Actual pages from the first edition of the newspaper were used to “wallpaper” the façade of recognizable landmarks in Manhattan and Istanbul, giving viewers a quick tour from New York Harbor to the [...]
The photographs tell the whole story in this advertising campaign for the Sydney International Food Festival, sponsored by The Sydney Morning Herald, in Australia. The national flags represent the countries participating in the event’s World Chef Showcase Weekend (October 9-11) and are made up of ingredients and/or dishes for which each region is known. [...]
Sometimes it seems insulting to call a television ad a “commercial,” especially when it feels like a very very short film on the making of installation art, akin to Christo’s red gates of Central Park. That’s how ABSOLUT Vodka’s “Anthem” ad struck us. Created by TBWA/Chiat/Day New York, the ABSOLUT ad has a poetic quality [...]
Microsoft is taking the fight back to Apple with a series of commercials, by Crispin Porter & Bogusky, that spoof the Apple ads that spoofed it. The Apple ads, by TBWA/Chiat/Day, feature comedian John Hodgman portraying the sincere but dull office “everyman” extolling the PC while his tech-savvy, youthful friend, “Mac,” played by actor [...]
From Almap BBDO in Sao Paolo, Brazil, comes these outdoor poster advertisements for Bayer Aspirin. The inspiration of Almap chief creative director Marcello Serpa, art director Marcos Medeiros and illustrator Jose Cortizo Junior, these lushly drawn “Sanskrit” paintings feature a silhouetted man and woman in the traditional meditative lotus pose, with an aspirin used in [...]
This tops doing wheelies on ice. Happiness advertising agency in Brussels, Belgium, got “Pleaseletmedesign” typehouse and a pro race car driver to create a font by choreographing the movements of the tiny Toyota iQ. The custom software was designed by interactive artist Zachery Lieberman. Do not try to duplicate this on the freeway.
www.pleaseletmedesign.com
Man, nature and machine have been brought together in the new “Harmony” advertising campaign for the third-generation Prius hybrid. Your eyes are not deceiving you if you think the landscape is alive with people. It is. Two hundred costumed extras were filmed and then computer cloned to create a surreal landscape made to [...]
At a time when ads are becoming ever more elaborate and reliant on tech-driven special effects, this Jeep print ad campaign for Chrysler/Korea is inspiring for its spareness and simplicity. Asked to demonstrate how Jeep is designed for all weather conditions, BBDO/Proximity Malaysia, based in Kuala Lumpur, came up with a concept that showed how [...]
This TV commercial for the new Honda hybrid, the Insight, is being aired in Europe, the Middle East, Africa and Russia where the environmentally friendly car is being sold. Made by Wieden+Kennedy Amsterdam, the TV spot appears to synchronize hundreds of Insight LED headlights, turning them into “pixels” to create animated images set to the [...]
To celebrate its 100th anniversary this year, the Bombay Store in India issued a series of ornately rich and colorful posters that incorporate a motif of patterns made from its vast assortment of products. Designed by Ashok Karkala and Vishu Nagula of Joshbro Communications in Mumbai, the posters blend the elegant sensuality of paintings by [...]
A new series of engaging commercials for Sprint, done by Goodby Silverstein & Partners, turns factoids and data that would typically go into flat charts and graphs into motion pictures. Real people populate demographic maps. Flow charts flow. Kinetic infographics breathe life into what is actually a bunch of dry statistics.
Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.
Maker of McCoy, Opus, Somerset, Flo and other fine coated printing papers. Click here to view the 2009 Grant Recipients. click here for more
The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.
After 23 years as a partner of Pentagram Design, Kit Hinrichs announces that he has left the international consultancy to establish an independent design firm in San Francisco.
Illustrator and designer of books, brochures, packaging, ads and trademarks. click here for more
Get the expert scoop on how to use tactical innovation in the design process to create a timeless company identity.
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Visually vibrant, www.curiouspapers.com celebrates “Paper for the Senses”. Treat yourself to rich imagery, vibrant color, and intuitive navigation while you explore the site and discover the Curious Collection.
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Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.
This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.
Mohawk’s blog FeltandWire.com has just been redesigned by Pentagram to accommodate wider coverage of the world of paper, print and design. While you’re there, check out the original paper products at the Felt&Wire Shop too.
February 14 marks Valentine’s Day and the Chinese New Year. As every year, Seattle designer Juliet Shen created her own New Year’s card, using the calligraphy for tiger to shape the letters in the “tiger” sign off.
Pentagram London partner and typophile Harry Pearce launches his new book, Typographic Conundrums, filled with pages and pages of thought-provoking wordplay.
San Francisco-based Rob Duncan Design created a simple and elegant signature for fashion designer Rebecca Beeson by using warm gray, black and white to carve the “r” letterform out of the letterform “b.”
Sam Smidt, legendary San Francisco Bay Area designer and teacher just released a book, Gifts of the Street, showing some of the thousands of vernacular images collected from the highway.
This flavored lip gloss in a tin is part of Aeropostale’s new P.S. line for girls aged 7 to 12. Michael Braley Design in New York created the graphic identity, naming system and packaging for P.S.
After six years of experimenting, a Chinese farmer trained pears to grow in a mold to produce baby-shaped fruit. The novelty pears are selling faster than they can be plucked from the tree.
A fashion statement that says you care, the FEED tote - from Feed Projects and the UN World Food Program – is sold to help feed the world’s 400 million starving children. Proceeds from one bag will feed one child in school
for a year.
Disney buys Marvel Entertainment creating a powerhouse of pop icons.
A fuseproject-venture that blends design and sustainability to support social and environmental causes.
Designed by Lippincott, the updated logo for Meredith interlaces “m’s”, signifying the media and marketing giant’s multi-platform distribution capabilities.
With CitiExpo, Spark Design and Architecture Awards will extend its role in the booming China design industry through SparkChina.
Knoll has introduced a line of furniture for kids, including a scaled-down version of Eero Saarinen’s 1948 Womb Chair.
A book that shows how Seymour Chwast, illustrator and co-founder of Push Pin Studios, transformed the American visual language.
When photographer Jock McDonald isn't shooting faces on assignment, he is doing it for pleasure in places like Russia and Cuba. Collectible as art, his Cuba portraits are packaged in "cigar" boxes.
Lego collaborated with architectural artist Adam Reed Tucker to create the Lego Architecture Series for several iconic landmarks.
From Jason Franzen of FORMation Alliance in Dallas, three app games for designers: Press Check, Eye vs. Eye, and Kern: Space, the Final Font Tier.
D size battery Salt & Pepper shaker by Antrepo. Made from steel and glass, the power indicators on the side shows the amount of spice inside.
Yves Béhar of Fuseproject has created a boldly-colored water bottle that is also a children's toy.
Another bright idea from designer Karim Rashid – Method’s lightbulb-shaped packaging for an eco-friendly hand wash.
Photographers Randal Ford and Michael O’Brien teamed with writer/musician Joe Ely to focus on the homeless in America, the subject of Pentagram Papers 39.
“Art & Copy”Film: Ad Geniuses Have Their Say
Directed by Doug Pray (Surfwise, Scratch, Hype!), “Art & Copy” is a new documentary about advertising and inspiration. George Lois, Mary Wells, Lee Clow, Dan Wieden, Hal Riney, Rich Silverstein and others featured were behind “Just Do It,” “I Love NY,” “Got Milk,” “Where’s the Beef?,” “Think Different” and brilliant campaigns for everything from cars [...]