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Category Archives: Advertising

Reseau Ferré De France: Tomorrow on Track Today

French communication agency W Atjust and director Thierry Poiraud gave a new twist to the tilt-shift photographic technique in making this commercial for the French railway network, Reseau Ferre de France. Tilt-shift uses special lenses and unique angles to capture a real life scene as if it were in miniature. In this case, the video [...]

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Abused to Make a Point

For home remodelers weighing whether real hardwood or Pergo XP laminate will wear better on the floor, check out this marketing video, produced by Atlanta-based ad agency, Fitzgerald+CO. Pergo XP foregoes the standard product performance demonstration and shows a cast of odd characters performing unspeakable acts on the flooring. Fitzgerald+CO wisely chose to film the [...]

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Is This How Spielberg Started? Really?!

Canal+, the French television network and film production company, promoted its familiarity with every aspect of the filmmaking business, in every genre including porn, by creating a detailed flow chart of the process. Developed by Euro RSCG, the Canal+ infographic/advertisement is fun, fascinating, a great primer for novice filmmakers, and a convincing argument for why [...]

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VW Phaeton Ad Spoofs Cubist Art

Here’s an effective print ad for VW Phaeton that doesn’t show the product at all — not the exterior, interior, engineering marvels or even a silhouette of the product. In fact, you wouldn’t make the connection to an automobile, much less a specific brand, if you didn’t see the VW logo and read the tagline [...]

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Tis the Season for Cats and Sheep

Whether pushing soft drinks, electronic games, clothes or jewelry, all the TV ads during the Christmas season seem alike. They are packed with every Christmas cliché — a rosy-cheeked Santa, cute kids in pajamas, elves, reindeer, snow, families gathered around the Christmas tree basking in the warm glow of a fireplace. If you’ve seen one [...]

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McDonald’s Beacon of French Fries

Here’s a case of taking the same visual concept and using it to communicate two different marketing messages. This “night light” print ad, created by Cossette West in Canada, promotes the fact that McDonald’s is now open all night, 24/7. It builds on a visual idea, conceived by Leo Burnett USA, for an outdoor marketing [...]

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Amtrak Signals It Now Has Wi-Fi

To advertise the fact that Amtrak, America’s nationally owned railway, now offers free wi-fi services on 12 of its East Coast routes, Arnold DC agency in Arlington, Virginia, combined an iconic symbol of each regional route and the wi-fi signal. With creative direction by Mick Sutter and illustrations by Andrew Bannecker, the AmtrakConnect ad campaign [...]

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Museum of Communism (Really!)

The fact that the Museum of Communism in Prague is next to a casino and above a McDonald’s burger restaurant is an ironic “thumbing one’s nose” at the oppressors who kept the Czech Republic under nearly a half century of totalitarian rule. The museum, which has as its slogan “Communism: The Dream, the Reality, the [...]

Also posted in Pop Culture | Comments (1) | Permalink | del.icio.us

Volkswagen Phaeton Elevates Ads to Fine Art

When you consider standard car ads, you can pretty much imagine the scenario – beautiful young couple driving over curvy scenic roads or attracting envious stares from suburban neighbors as the car pulls into the driveway. So it is refreshing to see how Volkswagen Phaeton has elevated its ads to fine art in order to [...]

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Making the Plunge

San Francisco-based photographer Ryan Heffernan took these dramatic shots for a Japan Rags ad campaign. What looks like a freeze-frame photograph captured with split-second timing is actually a composite of three different stills. Tweet

Also posted in Photography, Sustainability | Comments (0) | Permalink | del.icio.us

Iconic True Colors by Farber-Castell

Eggplant (aubergine) purple. Fire engine red. Shark-skin silver. Dachshund brown. Even if you aren’t shown the actual color, you can envision its exact shade in your mind. Some colors are inextricably linked to an object, plant or animal. This clever ad campaign for Farber-Castell, which has been producing fine art products, including colored pencils, for [...]

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Nike Recycled for a Better World

Made by Wieden + Kennedy from 100% recycled ad footage, the Nike “Better World” campaign features giants like Michael Jordan and Lance Armstrong and exhilarating sports feats. The two-minute video’s message is that sports inspires hope, fights prejudice, combats disease and just makes the world a better place. The recycled angle is getting a lot [...]

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Nokia N8 Mobile Phone Film Winner

Here’s a novel way to get consumers to test out your product. In March, Nokia announced a competition to shoot a short film entirely with a Nokia N8 mobile phone. It invited entrants to send in a story pitch and offered a $5,000 filming budget and two Nokia N8s to eight finalists. “Splitscreen: A Love [...]

Also posted in Viral marketing | Comments (0) | Permalink | del.icio.us

An Ad That Has London Buzzing

The winter of 2009-2010 proved disastrous for registered beehives in London. About a third of the registered bee colonies collapsed, poising an enormous threat to food growth in the United Kingdom. According to U.N. statistics, the decline of the honey bee population in Europe is now between 10 and 30 percent; in the United States, [...]

Also posted in Sustainability | Comments (0) | Permalink | del.icio.us

Supernatural Advertising

This commercial for Centrino Cleancontrol made by Filmakademie Baden-Wurttemberg in Germany may exaggerate the product’s effectiveness a bit, but it’s entertaining… and you get the point. Tweet

Posted in Advertising | Comments (0) | Permalink | del.icio.us
  •  

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Redefining What’s Possible Through the Power of Design

    • Sappi Fine Paper

      Learn how to reduce your carbon footprint. Click here to read about Sappi’s new eQ tools.

    • Studio Hinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
      To find out more about the 365 Typographic Calendar.

  • Gung Hay Fat Choy!

    This traditional, paper cut dragon features this years Chinese zodiac animal. Happy lunar new year!

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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