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Category Archives: Advertising

Braun Hairmoticons

This fun TV commercial, which won a 2011 One Club gold pencil award in the Broadcast Design single category, was created by BBDO Dusseldorf for Braun’s Satin Hair 5 Multistyler curler. The “hairmoticons” ad, set to the tune of Leroy Anderson’s “Typewriter,” suggest that users can curl their hair in whatever style suits their mood. [...]

Also posted in Humor, Typography, Viral marketing | Comments (0) | Permalink | del.icio.us

A Shoe That Floats on Air

This looks like a high-school science project, but it is really a commercial for Asics new Gel-Blur 33 athletic shoes, which Asics claims offers lightweight, cushioned comfort to all 33 joints in the foot. To illustrate the tagline “Gravity, Meet Your Archenemy,” Southern California-based creative agency, Vitro USA, strung multi-colored ping pong balls on fishing [...]

Also posted in Product Design, Viral marketing | Comments (0) | Permalink | del.icio.us

Citroën’s C3 Bip Bip Fantasy

Created by Agence H in Paris, the new Citroën commercial for the C3 is funny, effective and amazing for what it doesn’t say and doesn’t show. For one, it doesn’t show the new C3 until the very end. It doesn’t have a voiceover explaining each of the car’s fancy standard features. It just shows a [...]

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Sienna Minivan Video Taps Your Inner Rapper

Few things say that you spend most of your time driving kids to soccer games and making cupcakes for bake sales than being seen behind the wheel of a minivan. It fairly shouts that you have a house in the suburbs with a square patch of lawn in front and a kid’s swing set in [...]

Also posted in Viral marketing | Comments (0) | Permalink | del.icio.us

Right Pitch, Wrong Product

These cigarettes ads would be funny if they weren’t so unsettling. It goes to show the power of persuasive advertising. What’s interesting is that the advertising geniuses of yesteryear knew every emotional “button” to push to get consumers to buy their product – advice of medical experts, cute babies, celebrity endorsements, stress relief promises, sex [...]

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Education First’s Live the Language

EF International Language Centers, a Swedish-based company that offers study abroad programs and language courses in some 50 countries, has just launched a new series of short video ads that have no voiceover sales pitch, no mention of what the school does or how to enroll, and no mention of Education First at all except [...]

Posted in Advertising | Comments (0) | Permalink | del.icio.us

“Adios L.A.” – an L.A. Romance Gone Bad

When L.A. artist Jon Jackson got a job offer in New York, he jumped at the chance to move to the Big Apple. He didn’t just pack up and leave town quietly. In true L.A. style, Jackson announced that he was ending his affair with L.A. by advertising the news on 10×23 foot billboards that [...]

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Now You See It, Now You Don’t

To get the full impact of this BMW commercial, you have to watch it in a theater and close your eyes. What BMW has done is utilize a phenomenon called the after-image effect. At the end of the commercial they use a powerful photo flash to literally imprint the BMW logo into the viewers’ eyes, [...]

Posted in Advertising | Comments (2) | Permalink | del.icio.us

Online Video Ads Come of Age

According to industry forecasters, online video ad spend is expected to top $1 billion in 2011 and keep on soaring upwards. Even in the depths of the recession in 2009 when overall online advertising fell, online video spend grew by 41%. For good reason. Some of the most creative and memorable ads today are video [...]

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LaLan Intimate Apparel Dance

This Japanese television commercial for Wacoal LaLan bras is a fascinating departure from the usual approach to selling intimate apparel in Western cultures. No sultry bedroom eyes, no come-hither looks, no languorous poses. Victoria’s Secret models they are not. The contrast is stark between the lingerie ads in the U.S. that imply that the right [...]

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Dom Perignon Goes Pop…Art

Turnabout is fair play. Andy Warhol used pop stars, pop culture and pop products to create pop art, and now Dom Perignon has returned the compliment with advertising in homage of Warhol’s iconic silkscreen stencil style. The ad was inspired by Warhol’s March 8th, 1981, diary entry in which he talked about getting together with [...]

Also posted in Packaging | Comments (0) | Permalink | del.icio.us

Sapporo Legendary Biru Commercial

If you have to take a bathroom break, do it during the program because you won’t want to miss this TV commercial for Sapporo Beer – or “biru” as the Japanese would pronounce it. Developed by Toronto-based Dentsu Canada, the commercial represents the Japanese beermaker’s first full-scale ad campaign in Canada. Co-directed by Mark Zibert [...]

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ESPN FIFA World Cup Murals

ESPN took a different approach to promoting its coverage of the 2010 FIFA World Cup to be played in South Africa from June 11 to July 11. Through its ad agency, Wieden & Kennedy, New York, it commissioned a Capetown artists group, called Am I Collective, to paint 32 murals that spoofed each of the [...]

Also posted in Illustration, Posters | Comments (0) | Permalink | del.icio.us

Clever Marketing or Simulated Sex?

We know that sex sells, but at what point do you cross over the line from suggestive to simulated? For the past week, the @Issue editorial team and interested others at Studio Hinrichs have been engaged in an ongoing dispute. My opinion and that of several others (who just happened to all be women) was [...]

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Sagmeister’s “Here for Good”

From the ever-inventive designer Stefan Sagmeister comes this TV commercial for Standard Chartered Bank. Sagmeister’s approach to typography continues to shock and delight. Who can forget his 1999 poster for an AIGA lecture that displayed the words actually carved into his skin? Sagmeister has also turned typography into an environmental art form by constructing words [...]

Also posted in Typography | Comments (0) | Permalink | del.icio.us

A City Without Billboards

In January 2007, Sao Paolo, Brazil, did something that would send chills down the spine of most ad agencies. In an effort to rid the city of what the mayor called “visual pollution,” Sao Paolo enacted a Clean City law that banned all billboards and most other large outdoor advertising. Known as one of the [...]

Posted in Advertising | Comments (0) | Permalink | del.icio.us
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    • Redefining What’s Possible Through the Power of Design

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • Studio Hinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
      To find out more about the 365 Typographic Calendar.

    • Sappi Fine Paper

      Learn how to reduce your carbon footprint. Click here to read about Sappi’s new eQ tools.

    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

  • Gung Hay Fat Choy!

    This traditional, paper cut dragon features this years Chinese zodiac animal. Happy lunar new year!

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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