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Category Archives: Advertising

Online Video Ads Come of Age

According to industry forecasters, online video ad spend is expected to top $1 billion in 2011 and keep on soaring upwards. Even in the depths of the recession in 2009 when overall online advertising fell, online video spend grew by 41%. For good reason. Some of the most creative and memorable ads today are video [...]

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LaLan Intimate Apparel Dance

This Japanese television commercial for Wacoal LaLan bras is a fascinating departure from the usual approach to selling intimate apparel in Western cultures. No sultry bedroom eyes, no come-hither looks, no languorous poses. Victoria’s Secret models they are not. The contrast is stark between the lingerie ads in the U.S. that imply that the right [...]

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Dom Perignon Goes Pop…Art

Turnabout is fair play. Andy Warhol used pop stars, pop culture and pop products to create pop art, and now Dom Perignon has returned the compliment with advertising in homage of Warhol’s iconic silkscreen stencil style. The ad was inspired by Warhol’s March 8th, 1981, diary entry in which he talked about getting together with [...]

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Sapporo Legendary Biru Commercial

If you have to take a bathroom break, do it during the program because you won’t want to miss this TV commercial for Sapporo Beer – or “biru” as the Japanese would pronounce it. Developed by Toronto-based Dentsu Canada, the commercial represents the Japanese beermaker’s first full-scale ad campaign in Canada. Co-directed by Mark Zibert [...]

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ESPN FIFA World Cup Murals

ESPN took a different approach to promoting its coverage of the 2010 FIFA World Cup to be played in South Africa from June 11 to July 11. Through its ad agency, Wieden & Kennedy, New York, it commissioned a Capetown artists group, called Am I Collective, to paint 32 murals that spoofed each of the [...]

Also posted in Illustration, Posters | Comments (0) | Permalink | del.icio.us

Clever Marketing or Simulated Sex?

We know that sex sells, but at what point do you cross over the line from suggestive to simulated? For the past week, the @Issue editorial team and interested others at Studio Hinrichs have been engaged in an ongoing dispute. My opinion and that of several others (who just happened to all be women) was [...]

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Sagmeister’s “Here for Good”

From the ever-inventive designer Stefan Sagmeister comes this TV commercial for Standard Chartered Bank. Sagmeister’s approach to typography continues to shock and delight. Who can forget his 1999 poster for an AIGA lecture that displayed the words actually carved into his skin? Sagmeister has also turned typography into an environmental art form by constructing words [...]

Also posted in Typography | Comments (0) | Permalink | del.icio.us

A City Without Billboards

In January 2007, Sao Paolo, Brazil, did something that would send chills down the spine of most ad agencies. In an effort to rid the city of what the mayor called “visual pollution,” Sao Paolo enacted a Clean City law that banned all billboards and most other large outdoor advertising. Known as one of the [...]

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Post – Christmas Guerrilla Ad Campaign

Passersby in Amsterdam did a double-take as they walked by post-holiday curbside trash heaped high with the usual plastic garbage bags, assorted discards and… a Mini Cooper cardboard packing box with a red ribbon still dangling off the side. The brainchild of Ubachswisbrun/JWT agency, the Mini Cooper guerrilla “advertisements” were strategically placed throughout the city. [...]

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Armchair Space Travel

To manifest Toshiba’s tagline “leading innovation” and promote the company’s new LCD TV Series, ad agency Grey London gave viewers the ultimate armchair-viewing experience by launching a living room chair to the edge of outer space. Filmed in Nevada’s Black Rock desert, the team, led by Grey creative director Andy Amadeo, tethered a lightweight balsa [...]

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Read All About It! NYT Goes to Turkey

This one-minute commercial was produced by Leo Burnett to announce the launch of the Turkish edition of The New York Times. Actual pages from the first edition of the newspaper were used to “wallpaper” the façade of recognizable landmarks in Manhattan and Istanbul, giving viewers a quick tour from New York Harbor to the Bosphorus. [...]

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A Salute to International Food

The photographs tell the whole story in this advertising campaign for the Sydney International Food Festival, sponsored by The Sydney Morning Herald, in Australia. The national flags represent the countries participating in the event’s World Chef Showcase Weekend (October 9-11) and are made up of ingredients and/or dishes for which each region is known. The [...]

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ABSOLUTely Lyrical Installation Art

Sometimes it seems insulting to call a television ad a “commercial,” especially when it feels like a very very short film on the making of installation art, akin to Christo’s red gates of Central Park. That’s how ABSOLUT Vodka’s “Anthem” ad struck us. Created by TBWA/Chiat/Day New York, the ABSOLUT ad has a poetic quality [...]

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PC Fights Fire With Fire

Microsoft is taking the fight back to Apple with a series of commercials, by Crispin Porter & Bogusky, that spoof the Apple ads that spoofed it. The Apple ads, by TBWA/Chiat/Day, feature comedian John Hodgman portraying the sincere but dull office “everyman” extolling the PC while his tech-savvy, youthful friend, “Mac,” played by actor Justin [...]

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“For A Less Painful World” Brazilian Ad

From Almap BBDO in Sao Paolo, Brazil, comes these outdoor poster advertisements for Bayer Aspirin. The inspiration of Almap chief creative director Marcello Serpa, art director Marcos Medeiros and illustrator Jose Cortizo Junior, these lushly drawn “Sanskrit” paintings feature a silhouetted man and woman in the traditional meditative lotus pose, with an aspirin used in [...]

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“Art & Copy”Film: Ad Geniuses Have Their Say

Directed by Doug Pray (Surfwise, Scratch, Hype!), “Art & Copy” is a new documentary about advertising and inspiration. George Lois, Mary Wells, Lee Clow, Dan Wieden, Hal Riney, Rich Silverstein and others featured were behind “Just Do It,” “I Love NY,” “Got Milk,” “Where’s the Beef?,” “Think Different” and brilliant campaigns for everything from cars [...]

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  • Categories

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    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • Today, meaningful work is creating impact.

      Tomorrow, Sappi will be looking for creative ideas that will help to shape our lives, communities and the world around us.

      We invite you to submit yours.
      www.sappi.com/ideasthatmatterNA

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • Redefining What’s Possible Through the Power of Design

    • Studio Hinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

  • Another Book…

    Within the proliferation of design books, Stefan Sagmeister's innovative books always bring a wit, intelligence, and just plain fun to the world of design.

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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