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Category Archives: Brand language

How Not to Brand a Country, but Succeed Anyway

The occasion of America’s Independence Day on July 4th offers a good time to reflect on how the Star-Spangled Banner became the official flag of the nation. It all started back in 1777. A ragtag army of American colonists was engaged in a fierce battle for independence from Great Britain. Designing an aesthetically pleasing flag [...]

Also posted in Pop Culture | Comments (0) | Permalink | del.icio.us

Branding Santa

Quietroom, a London-based firm that works with clients to “develop a brand language that connects with their customers,” felt that jolly old guy up North was too busy wrapping presents for good boys and girls to focus on the effectiveness of his brand, so Quietroom did it for him…pro bono. Here’s the brand guideline they [...]

Also posted in Humor | Comments (0) | Permalink | del.icio.us

Branding a Region

Monika Ostaszewska was a student at the Faculty of Industrial Design at the Academy of Fine Arts in Warsaw when she focused her graduation project on a packaging concept for a region in Poland known for the quality of its food products. Her idea was to create an umbrella brand called “Flavours of Podlaskie” for [...]

Also posted in Packaging | Comments (2) | Permalink | del.icio.us

Short Course in Audio Branding

This video leaves a lot to be desired graphically, but it is an excellent primer on audio branding. We would tell you more, but the video by Byswiss does such a great job, why bother. Be sure to read the text to understand the examples. Tweet

Posted in Brand language | Comments (0) | Permalink | del.icio.us

The Ultimate Brand Extension

Recently a number of Pantone-color inspired products have been introduced into the marketplace. There’s the Pantone chip mug by W2, the Pantone cufflinks by Sonia Spencer, the Pantone stationery and bags by Alpha, and now there is the new Pantone Hotel in Brussels, created in a licensing partnership with a British developer. Designed by Belgian [...]

Also posted in Architecture, Product Design | Comments (0) | Permalink | del.icio.us

“Your Good Name” ( and How to Create It )

Editor’s note: Here’s more thoughtful advice excerpted from branding expert Marty Neumeier’s book, The Brand Gap. Marty is the director of transformation at Liquid Agency. Why are there so many sound-alike names? The short answer is this: Most of the good names are taken. Between a rising tide of startups on one hand, and a [...]

Also posted in Book excerpt | Comments (0) | Permalink | del.icio.us

Fly the Funny Skies

Kulula, South Africa’s first no-frills commuter airline, makes up with humor what it lacks in global stature. Its two-plane fleet, which flies short-hops from Johannesburg to Cape Town and Durban, is painted a conspicuous lime green with callouts identifying each part of the aircraft, including the cockpit area where the “the big cheese” (captain) sits, [...]

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Customer Wooing Styles

Editor’s note: People often ask the difference between how a public relation expert goes about wooing customers versus an ad agency, a designer, etc. In his top-selling book Zag: The No. 1 Strategy of High-Performance Brands, Marty Neumeier summarizes the differences in this tongue-in-cheek visualization. Neumeier is the author of several books on branding, lecturer [...]

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What Goes Into a Brand Brief

Editor’s Note: Alina Wheeler’s book, Designing Brand Identity, just released in its third updated printing, is a reference for anyone involved in branding. A comprehensive review of branding fundamentals, Wheeler’s book showcases best practices and pares away complexities so that common processes are easy to understand. It is a great guide for those entering the [...]

Posted in Brand language | Comments (1) | Permalink | del.icio.us

When the Person Is the Brand

Like Martha Stewart, Charles Schwab and Ralph Lauren, renowned chef Wolfgang Puck is a brand unto himself. His name evokes a promise of culinary quality, fine dining, and contemporary style. Little wonder that his enterprises have expanded from celebrated restaurants like Spago in Beverly Hills to a line of quick-serve Wolfgang Puck Express and contemporary [...]

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    • Studio Hinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
      To find out more about the 365 Typographic Calendar.

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Sappi Fine Paper

      Learn how to reduce your carbon footprint. Click here to read about Sappi’s new eQ tools.

    • Redefining What’s Possible Through the Power of Design

    • When it Comes to High-Efficiency,
      the Choice is Yours.

  • Gung Hay Fat Choy!

    This traditional, paper cut dragon features this years Chinese zodiac animal. Happy lunar new year!

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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