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Category Archives: Film

OPI: Made You Watch!

Oh, how marketing has changed since YouTube came into being in 2005. On the whole, online commercials are more entertaining and longer in length than the 30 and 60 second spots shown on television. This video for OPI fingernail polish titled “Instinct of Color” is like viewing a mini stage performance. Sensuous and mesmerizing, this [...]

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Evil Zombie Snowmen No Match for Nissan Rogue

The weather was reportedly mild when TBWA Canada filmed this 2014 Nissan Rogue commercial in Toronto last fall, so it seems prescient that they so accurately recreated the monster blizzard that would assault the Northeast this winter. Who knows, maybe in the brutal whiteout conditions of the recent Polar Vortex, real zombie snowmen were angrily [...]

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The All-Important Sketching Stage

Without a strong concept, illustration is just glorified doodling. The same can be said of design as well. Those entering these professions need to exhibit more than technical skill; they need to engage their minds and imaginations to get at the crux of the story they want to tell. I was reminded of this while [...]

Also posted in Design Education, Illustration | Comments (0) | Permalink | del.icio.us

Pedigree Slow-Mo Focus

This commercial for Pedigree dog food is beautiful for its pure simplicity. Shot at 1000 frames per second using a Phantom camera, the slow-motion video captures every movement and feature of each dog, from the twitch of the ears, the attentive eyes, the loose tongue, the tensed muscles and flying fur as the dog leaps [...]

Also posted in Advertising | Comments (0) | Permalink | del.icio.us

LAX’s Bradley Terminal Makes Waiting Entertaining

For those who fly a lot, it may seem that when you’ve seen one international airport you’ve seen them all. If you’ve disembarked in a jet-lagged daze, you wouldn’t know where you’ve landed from looking at the identical retail concessions or the runways outside. That’s not true for the new Tom Bradley International Terminal at [...]

Also posted in Environmental Graphics | Comments (0) | Permalink | del.icio.us

Remembering Saul’s Drive-Time Interviews

Today would have been the legendary Saul Bass’s 93rd birthday and Google Doodle has paid tribute to him on its homepage by piecing together some of his signature film title sequences – “Vertigo,” “The Man with the Golden Arm,” “Psycho,” “Anatomy of a Murder,” “West Side Story,” among others. This brought to mind my brief [...]

Also posted in Motion Graphics | Comments (0) | Permalink | del.icio.us

Grey Poupon, The Sequel

In the world of TV advertising, the “Pardon me, but do you have any Grey Poupon” commercial that first aired 32 years ago is a classic. Now it is back, but expanded and embellished for Internet and interactive viewing. The latest Grey Poupon campaign started with a traditional television ad that aired on the Oscar [...]

Also posted in Humor, Viral Marketing | Comments (2) | Permalink | del.icio.us

Co-Branding from Middle Earth

Co-branded marketing has long been a part of the film business. Tacit endorsements – a star holding a brand label-legible soft drink can or a box of cereal sitting prominently on the kitchen table as the TV family eats breakfast – register subliminally in the viewer’s mind. Better yet, aligning your brand identity with a [...]

Also posted in Humor, Pop Culture | Comments (1) | Permalink | del.icio.us

Experiential Marketing Unlocks 007 in Commuters

For Coke Zero’s joint promotion of the new James Bond film “Skyfall,” Belgian ad agency Duval Guillaume Modern set up an elaborate stunt in the Antwerp central train station. It began when unsuspecting commuters walked up to a Coke vending machine, which displayed a promotional offer that came with a hitch. They could win two [...]

Also posted in Humor, Viral Marketing | Comments (0) | Permalink | del.icio.us

Behind the Scenes at a McDonald’s Photo Shoot

Anyone who has witnessed a food photo shoot knows that there is a vast difference between making food look delicious through the lens of a camera and actually making it taste great. This is true of both gourmet dishes concocted by renowned chefs and fast foods sold from a drive-thru window. Under hot studio lights, [...]

Also posted in Photography, Visual Merchandising | Comments (2) | Permalink | del.icio.us

Henri, the Existential French Chat

If the existentialist playwright Jean-Paul Sartre had a house cat, it would undoubtedly have Henri’s morose outlook on life. This video short is written and directed by Will Braden, with narration in French by Will Braden, who lives in Seattle, Washington, and doesn’t speak French as his first language. Braden’s video production business is mostly [...]

Also posted in Humor | Comments (0) | Permalink | del.icio.us

Of Saul Bass and the History of Film Titles

Years ago designer Saul Bass explained how he approached film title sequences to me when I interviewed him for an article. “Find an image that will be provocative, seductive yet true to the film,” he said. “It has to have some ambiguity, some contradiction, not only visually but conceptually. Not just isolating the prettiest frame, [...]

Also posted in Animation | Comments (0) | Permalink | del.icio.us

CCTV Ad Makes Ink Painting in Liquid Animation

For a Central China Television (CCTV) promotional commercial, Chinese ad agency, MMIA, undertook to retrace the history of China in an animated version of a traditional Chinese ink-and-wash landscape painting. Ink-and-wash is an art style that developed thousands of years ago and is noted for brush strokes that range from bold forms to faint ink [...]

Also posted in Animation, Motion Graphics | Comments (0) | Permalink | del.icio.us

Nokia N8 Mobile Phone Film Winner

Here’s a novel way to get consumers to test out your product. In March, Nokia announced a competition to shoot a short film entirely with a Nokia N8 mobile phone. It invited entrants to send in a story pitch and offered a $5,000 filming budget and two Nokia N8s to eight finalists. “Splitscreen: A Love [...]

Also posted in Advertising, Viral Marketing | Comments (0) | Permalink | del.icio.us
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    • Good design inspires people to take action. Great ideas change the world.
      www.sappi.com/ideasthatmatterNA

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • Redefining What’s Possible Through the Power of Design

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • San Francisco-based Studio Hinrichs, a multi-disciplinary design firm, annually releases a typographic calendar featuring twelve unique typefaces selected by international members of AGI. The 2014 Typography Calendar is available now.

  • Gung Hay Fat Choy!

    Designer/illustrator Craig Frazier commemorated the “Year of the Horse” with this poster.

    Lettering Large

    Monumental typography
    is the latest book on environmental design
    by Steven Heller and Mirko Ilić.

    AIGA InsideOut SF

    Brian Jacobs of Brick Design created this Golden Gate Poster for AIGA InsideOut SF.

    Pretty Pictures

    A beautiful monograph of the work of Canadian artist Marian Bantjes created between 2003–2012.

    Sunbeam Rd. "Breathers"

    Music and graphics by Brick designer Clive Hacker, the new Breathers LP is out in 12” vinyl and digital download.

    Shadow Type

    The latest typographic book by Steve Heller and Louise Fili.

    Puffin Chalk

    "Chalk Queen", Dana Tanamachi, illustrated and hand lettered a series of gorgeous covers for classic stories published by Puffin Books.

    Deceptive Practice

    Showing around the U.S. a documentary that highlights the astounding visual magic of Ricky Jay.

    Boston Marathon Tribute

    The May cover of Boston Magazine, photographed by Mitchell Feinberg, needs no words to explain.

    A 20th Century Look at Environmental Design

    A look at the intimate relationship between graphic design and architecture in the 20th century by Richard Poulin.

    Gung Hay Fat Choy!

    Designer/illustrator Craig Frazier commemorated the “Year of the Snake” with this poster.

    Graphic Art & Design Annual 11–12

    DNP Foundation for Cultural Promotion introduces its latest design annual from Tokyo.

    German Chocolate Packaging

    When you are in Munich visit Cafe Luitpold for fabulous coffee, cake with schlagsahne, and unique chocolate packaging.

    Spark Design Awards Annual

    The release of the first Spark Design Awards Annual is slated for August 25th.

    Primo Angeli’s
    Winning Poster

    This poster by San Francisco-based designer Primo Angeli was named the winner of the 2012 U.S. Olympic Committee poster competition.

    SFMTA Rebrand

    The San Francisco Municipal Transportation Agency recently unveiled it's new logo, designed by Paul Miller of Method Design.

    Girls Scouts’ 100th Anniversary Stamp

    Just released, this centennial Girl Scout stamp is designed by Craig Frazier.

    100 Ideas That Changed Graphic Design

    One of a new series of books on 100 ideas That Changed Graphic Design, Film, Fashion, and Architecture by Steven Heller and Véronique Vienne. Bravo!

    The Build Network

    The Build Network is a resource for business executives that features a print publication, website, and forum. Its untraditional publication Build focuses big ideas a collection of page stories.

    Vote for Your
    Favorite Park

    Coca-Cola is hosting its 3rd annual "America Is Your Park" campaign, asking Americans to vote for their favorite park. Winning parks will be awarded $100,000.

    Great British
    Fashion Stamps

    This stamp, which features a Vivienne Westwood outfit, is part of a 10 piece set that honors British fashion legends throughout the decades from Paul Smith to Alexander McQueen.

    Another Book…

    Within the proliferation of design books, Stefan Sagmeister's innovative books always bring a wit, intelligence, and just plain fun to the world of design.

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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