Gist of the Message

Ottawa-based McMillan Agency got straight to the point in this direct mail piece. Recipients first read how the creative agency would help clients stand out from the crowd, and when they unfolded the sheet, they could read a lengthier discussion about the challenges facing companies today. Attention-grabbing. Succinct. Minimal production costs. Great idea.

Louis Vuitton Origami Invitation

The opening of a new location in Osaka, Japan, was occasion for luxury retailer Louis Vuitton to ask Italian design studio Happycentro to produce an appropriately elegant invitation card.The result was a printing and folding tour de force involving offset printing, transparent, silver mat, pearl and rainbow foils, dry embossing, silkscreen and die-cuts. As if that wasn’t complicated enough, the square sheet was precisely folded by hand origami-style 34 ways. One has to believe that the designer Federico Galvani has a fiendishly clever mind to devise something that tested the skills of printers and origami artists alike, but the team pulled it off and the result is lovely and unique.

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Origami Goes High Tech

Origami (which means “to fold” + “paper” in Japanese) is one of the oldest and humblest art forms around, dating back thousands of years, and stop-motion 3-D animation is one of the newest and most technologically advanced art forms. It’s interesting that the two mediums have found each other and it was love at first sight. As time-consuming and difficult as some origami forms are to fold by hand, paper as a construction material is sturdy but flexible, buildable at a small scale, and relatively cheap. In the case of this video ad for Hamburg’s charitable lottery, Deutsche Fernsehlotterie, a whole village with inhabitants and vehicles were brought to life out of paper. Hamburg-based agency, Zum Goldenen Hirschen spearheaded this ad, with Hans-Christoph Schultheiss directing.

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