For home remodelers weighing whether real hardwood or Pergo XP laminate will wear better on the floor, check out this marketing video, produced by Atlanta-based ad agency, Fitzgerald+CO. Pergo XP foregoes the standard product performance demonstration and shows a cast of odd characters performing unspeakable acts on the flooring. Fitzgerald+CO wisely chose to film the [...]
-
Publisher:
Corporate Design FoundationEditor: Delphine Hirasuna
Design Director:
Kit Hinrichs, Studio Hinrichs
- Studio Hinrichs

Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.
To find out more about the 365 Typographic Calendar. -
Ziba is an innovation and design consultancy that creates beautiful experiences.
-
When it Comes to High-Efficiency,
the Choice is Yours. -
Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.
- Sappi Fine Paper

Learn how to reduce your carbon footprint. Click here to read about Sappi’s new eQ tools.
-
Redefining What’s Possible Through the Power of Design
-
The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.
-
Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.
-
IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.
- Studio Hinrichs

































Doublespeak
Euphemisms – substituting a positive description for a negative one – have been a device used by marketing and advertising writers forever. For example, apartment ads that can only promise that it is “clean and sunny” are a sure sign that the place is cramped and drafty with a fresh coat of paint. If it [...]