It has been interesting to observe how typing text messages with two thumbs on a cell phone is transforming the written language. Acronyms have replaced full sentences – LOL, OMG, GTG. Everything that can be abbreviated is. The question is, will this lead to the evolution of spelling as we know it? It wouldn’t be [...]
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Publisher:
Corporate Design FoundationEditor: Delphine Hirasuna
Design Director:
Kit Hinrichs, Studio HinrichsDesigner: An Luc
- Terry Heffernan Films

Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.
- Blanchette Press

The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.
- Sappi Fine Paper
Maker of McCoy, Opus, Somerset, Flo and other fine coated printing papers. Click here to view the 2009 Grant Recipients. click here for more
- Studio Hinrichs

After 23 years as a partner of Pentagram Design, Kit Hinrichs announces that he has left the international consultancy to establish an independent design firm in San Francisco.
- Utopia/Appleton Coated

“Print With Purpose” shares compelling statistics on the result-generating power of printed communications & demonstrates its positive impact on the bottom line. click here for more
- Pentagram Design

Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.
- Designing Brand Identity

Get the expert scoop on how to use tactical innovation in the design process to create a timeless company identity.
click here for more - Craig Frazier Studio

Illustrator and designer of books, brochures, packaging, ads and trademarks. click here for more
- Terry Heffernan Films


































Doublespeak
Euphemisms – substituting a positive description for a negative one – have been a device used by marketing and advertising writers forever. For example, apartment ads that can only promise that it is “clean and sunny” are a sure sign that the place is cramped and drafty with a fresh coat of paint. If [...]