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Category Archives: Packaging

Dom Perignon Goes Pop…Art

Turnabout is fair play. Andy Warhol used pop stars, pop culture and pop products to create pop art, and now Dom Perignon has returned the compliment with advertising in homage of Warhol’s iconic silkscreen stencil style. The ad was inspired by Warhol’s March 8th, 1981, diary entry in which he talked about getting together with [...]

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Tale of Two Kleenex Packages

Repackaging is a popular way to refresh an existing product, and sometimes capture more off-season sales. Take the case of Kleenex tissues, which enjoy the greatest sales during cold and flu season, but during the warmer months, not so much. Kleenex looked to spur year-round demand by designing packaging with decorative seasonal themes. Last summer [...]

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Coke Appeals to Fashion

Of course, every brand wants to suggest that its product is the rage among trend-setting consumers. But Coca-Cola is doing more than just suggesting that it is fashionable to drink its product; it is linking its brand to the world’s top fashion designers and putting its name on beauty products too. Last fall Coca-Cola Light [...]

Also posted in Pop Culture | Comments (0) | Permalink | del.icio.us

Barcodes That Make You Smile

You’ve heard of vanity license plates; now think of vanity barcodes. In the U.S., Vanity Barcodes, a business started by Reuben and Yael Miller of Miller Creative in New Jersey, has turned these boring UPC codes into decorative elements. They have a number of barcode designs in stock or will customize one to your preference. [...]

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Puma Designers Thinks Outside the Box

Puma calls their new shoe container their “clever little bag.” Twenty-one months in the making, Puma and Yves Behar’s fuseproject collaborated to design more earth-friendly shoeboxes. They experimented with new folding, shipping and waste reduction techniques, but the improvements were more incremental than monumental. Finally they decided to get rid of traditional shoeboxes (the source [...]

Also posted in Sustainability | Comments (0) | Permalink | del.icio.us

Are you sure that’s decaf?

In cafeterias and restaurants around the world, the coffeepot with a distinctive orange band around the neck is immediately recognized as the one containing decaf coffee. Today most people don’t know how that tradition began. Actually, it was once one of the world’s most effective branding campaigns, even though these days consumers don’t associate the [...]

Also posted in Design Classic | Comments (1) | Permalink | del.icio.us

Evian: Mastering the Art of French Water

Want to set an elegant table for the holidays? Don’t just put any old bottled water out for guests. Make it French. Make it designer. Make it from the Evian Paul Smith Limited Edition collection. In a tradition started in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean [...]

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UnChain Me: Brooklyn Fare
Competes on Its Own Home Ground

How do you beat the national retail giants at their own game? By being what they’re not – from the neighborhood. Challenged by Brooklyn native, Moe Issa, to design a store brand that evoked memories of the friendly grocer down the block, but in a contemporary, upscale way, Mucca Design focused on keeping Brooklyn Fare’s [...]

Also posted in Graphic identity | Comments (0) | Permalink | del.icio.us

Help: Simple Remedies for Everyday Ailments

Developed by two advertising executives, Richard Fine and Nathan Frank, the New York-based Help takes the anxiety and confusion out of finding a fix for mundane ailments. The actual products inside are not an innovation, but the package design is. Help starts with the basic premise that even typically healthy people need minor medical attention [...]

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Making the Product the Package and Vice Versa

Is it possible to brand a product without creating a printed label? At the Accademia Italiana in Skopje, Macedonia, design student Petar Pavlov was determined to find out. In a Packaging Design class, he was assigned the task of creating a packaging prototype for “something very dear to him.” He chose chocolate, he says, because [...]

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Enough Said

Sometimes less is more. Elegance is simplicity. Trying to say everything may ultimately communicate nothing, as this parody shows.

Also posted in Humor | Comments (2) | Permalink | del.icio.us
  • Editor: Delphine Hirasuna

    Design Director:
    Kit Hinrichs, Studio Hinrichs

    Designer: An Luc


  •  

    • Designing Brand Identity

      Get the expert scoop on how to use tactical innovation in the design process to create a timeless company identity.
      click here for more

    • Utopia/Appleton Coated

      Visually vibrant, www.curiouspapers.com celebrates “Paper for the Senses”. Treat yourself to rich imagery, vibrant color, and intuitive navigation while you explore the site and discover the Curious Collection.
      click here for more

    • Terry Heffernan Films

      Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Sappi Fine Paper

      Learn how to reduce your carbon footprint. Click here to read about Sappi’s new eQ tools.

    • Studio Hinrichs

      SHinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.

    • Pentagram Design

      Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • Whirlpool

      When it Comes to High-Efficiency,
      the Choice is Yours.

    • Blanchette Press

      Blanchette

      The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

  • Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.

    Mohawk’s Felt&Wire
    Gets New Look

    Mohawk’s blog FeltandWire.com has just been redesigned by Pentagram to accommodate wider coverage of the world of paper, print and design. While you’re there, check out the original paper products at the Felt&Wire Shop too.

    Gung Hay
    Fat Choy!!

    February 14 marks Valentine’s Day and the Chinese New Year. As every year, Seattle designer Juliet Shen created her own New Year’s card, using the calligraphy for tiger to shape the letters in the “tiger” sign off.

    Typographic
    Conundrums
    Conundrum

    Pentagram London partner and typophile Harry Pearce launches his new book, Typographic Conundrums, filled with pages and pages of thought-provoking wordplay.

    Fashion Designer’s Logo Rob_02

    San Francisco-based Rob Duncan Design created a simple and elegant signature for fashion designer Rebecca Beeson by using warm gray, black and white to carve the “r” letterform out of the letterform “b.”

    Gifts of the Street GiftsFromTheStreet

    Sam Smidt, legendary San Francisco Bay Area designer and teacher just released a book, Gifts of the Street, showing some of the thousands of vernacular images collected from the highway.

    Lip Gloss from
    P.S. Aeropostale
    Braley

    This flavored lip gloss in a tin is part of Aeropostale’s new P.S. line for girls aged 7 to 12. Michael Braley Design in New York created the graphic identity, naming system and packaging for P.S.

    The FEED Bag 51AcWvxlkzL._AA280_

    A fashion statement that says you care, the FEED tote - from Feed Projects and the UN World Food Program – is sold to help feed the world’s 400 million starving children. Proceeds from one bag will feed one child in school
    for a year.

    Disney buys Marvel money-marvel

    Disney buys Marvel Entertainment creating a powerhouse of pop icons.

    PACT Underwear Pact2

    A fuseproject-venture that blends design and sustainability to support social and environmental causes.

    Revitalized Logo NewLogoM

    Designed by Lippincott, the updated logo for Meredith interlaces “m’s”, signifying the media and marketing giant’s multi-platform distribution capabilities.

    New SparkChina Awards spark

    With CitiExpo, Spark Design and Architecture Awards will extend its role in the booming China design industry through SparkChina.

    Kid-Size Saarinen Chair chair

    Knoll has introduced a line of furniture for kids, including a scaled-down version of Eero Saarinen’s 1948 Womb Chair.

    The Obsessive
    Images of
    Seymour Chwast
    seymour002

    A book that shows how Seymour Chwast, illustrator and co-founder of Push Pin Studios, transformed the American visual language.

    Jock's Cuba Portraits jock

    When photographer Jock McDonald isn't shooting faces on assignment, he is doing it for pleasure in places like Russia and Cuba. Collectible as art, his Cuba portraits are packaged in "cigar" boxes.

    Lego Architecture lego

    Lego collaborated with architectural artist Adam Reed Tucker to create the Lego Architecture Series for several iconic landmarks.

    iPhone Games
    for Designers
    formationalliance

    From Jason Franzen of FORMation Alliance in Dallas, three app games for designers: Press Check, Eye vs. Eye, and Kern: Space, the Final Font Tier.

    Salt&Pepper Cell saltpepper

    D size battery Salt & Pepper shaker by Antrepo. Made from steel and glass, the power indicators on the side shows the amount of spice inside.

    Y Water yves

    Yves Béhar of Fuseproject has created a boldly-colored water bottle that is also a children's toy.

    Method Hand Wash method

    Another bright idea from designer Karim Rashid – Method’s lightbulb-shaped packaging for an eco-friendly hand wash.

    Signs of the Times signs002a-thumb

    Photographers Randal Ford and Michael O’Brien teamed with writer/musician Joe Ely to focus on the homeless in America, the subject of Pentagram Papers 39.



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