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Category Archives: Packaging

Tale of Two Kleenex Packages

Repackaging is a popular way to refresh an existing product, and sometimes capture more off-season sales. Take the case of Kleenex tissues, which enjoy the greatest sales during cold and flu season, but during the warmer months, not so much. Kleenex looked to spur year-round demand by designing packaging with decorative seasonal themes. Last summer [...]

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Coke Appeals to Fashion

Of course, every brand wants to suggest that its product is the rage among trend-setting consumers. But Coca-Cola is doing more than just suggesting that it is fashionable to drink its product; it is linking its brand to the world’s top fashion designers and putting its name on beauty products too. Last fall Coca-Cola Light [...]

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Barcodes That Make You Smile

You’ve heard of vanity license plates; now think of vanity barcodes. In the U.S., Vanity Barcodes, a business started by Reuben and Yael Miller of Miller Creative in New Jersey, has turned these boring UPC codes into decorative elements. They have a number of barcode designs in stock or will customize one to your preference. [...]

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Puma Designers Thinks Outside the Box

Puma calls their new shoe container their “clever little bag.” Twenty-one months in the making, Puma and Yves Behar’s fuseproject collaborated to design more earth-friendly shoeboxes. They experimented with new folding, shipping and waste reduction techniques, but the improvements were more incremental than monumental. Finally they decided to get rid of traditional shoeboxes (the source [...]

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Are you sure that’s decaf?

In cafeterias and restaurants around the world, the coffeepot with a distinctive orange band around the neck is immediately recognized as the one containing decaf coffee. Today most people don’t know how that tradition began. Actually, it was once one of the world’s most effective branding campaigns, even though these days consumers don’t associate the [...]

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Evian: Mastering the Art of French Water

Want to set an elegant table for the holidays? Don’t just put any old bottled water out for guests. Make it French. Make it designer. Make it from the Evian Paul Smith Limited Edition collection. In a tradition started in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean [...]

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UnChain Me: Brooklyn Fare
Competes on Its Own Home Ground

How do you beat the national retail giants at their own game? By being what they’re not – from the neighborhood. Challenged by Brooklyn native, Moe Issa, to design a store brand that evoked memories of the friendly grocer down the block, but in a contemporary, upscale way, Mucca Design focused on keeping Brooklyn Fare’s [...]

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Help: Simple Remedies for Everyday Ailments

Developed by two advertising executives, Richard Fine and Nathan Frank, the New York-based Help takes the anxiety and confusion out of finding a fix for mundane ailments. The actual products inside are not an innovation, but the package design is. Help starts with the basic premise that even typically healthy people need minor medical attention [...]

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Making the Product the Package and Vice Versa

Is it possible to brand a product without creating a printed label? At the Accademia Italiana in Skopje, Macedonia, design student Petar Pavlov was determined to find out. In a Packaging Design class, he was assigned the task of creating a packaging prototype for “something very dear to him.” He chose chocolate, he says, because [...]

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Enough Said

Sometimes less is more. Elegance is simplicity. Trying to say everything may ultimately communicate nothing, as this parody shows. Tweet

Also posted in Humor | Comments (2) | Permalink | del.icio.us
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    • Today, meaningful work is creating impact.

      Tomorrow, Sappi will be looking for creative ideas that will help to shape our lives, communities and the world around us.

      We invite you to submit yours.
      www.sappi.com/ideasthatmatterNA

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • Redefining What’s Possible Through the Power of Design

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • Studio Hinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.

  • Another Book…

    Within the proliferation of design books, Stefan Sagmeister's innovative books always bring a wit, intelligence, and just plain fun to the world of design.

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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