“Keep Calm and Carry On” is the most famous British World War II poster that few people knew about until a half century later. Virtually all of the 2.5 million copies printed in anticipation of plastering the UK with them when war broke out, never saw the light of day.
It all started in the spring of 1939, as England braced itself for a German invasion. To prepare citizens for that inevitability, the UK Ministry of Information (MOI) formed a Home Publicity Committee made up of civil servants, volunteer academics, publicists and publishers to plan a campaign urging citizens to keep a “stiff upper lip.” The committee met weekly over lunch hour and suggested various slogans — e.g, “England Is Prepared” and “We’re Going to See This Through.” The committee proposed a series of seven or more morale-boosting posters, which the Treasury vetoed due to cost, giving them less than half of their requested budget. Ultimately, the MOI settled on three poster messages: “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory”; “Freedom Is In Peril, Defend It With All Your Might,” and “Keep Calm and Carry On.” Someone suggested “Keep Calm, Don’t Panic,” but that was nixed.
Most municipalities around the world view sewage manhole covers as a mundane part of the urban infrastructure. At best, they try to make these heavy metal plates functional and inconspicuous. Instead, cities and towns focus their civic beautification efforts on creating a broad range of public art installations — murals, sculptures, archways, fountains, and the like. But ignoring the artistic possibilities of humble manhole covers is a missed opportunity. These metal plates, typically 34 inches in diameter, are the perfect size for casting images and decorative patterns that relate the culture, history, industry, and flora and fauna of the area.
When people think of becoming a designer, they usually think of print graphics, industrial, digital, environmental, interior, software, etc., but design encompasses a lot more territory than that and has many subsets. This is an interview with Dublin-based designer Annie Atkins who specializes in creating authentic-looking props and graphics for such films as Wes Anderson’s The Grand Budapest Hotel. Here, Atkins talks about her craft and the importance of paying attention to seemingly insignificant details.
Many companies pick brand names for reasons that only they understand. Some names just feel good on the tongue or will look strong on packaging. OXO, for instance, was named by kitchen tool founder Sam Farber, because it was easy to pronounce in any language, spelled the same in any direction – forward, backward and upside down, and fit on any size packaging. This quiz challenges you to match the brand name with the clues below, and then identify the original source for the names.
Pantone, the authority on all things color, has announced that Ultra Violet – aka, Pantone 18-3838 — will be the Color of 2018. Pantone didn’t come up with this pronouncement arbitrarily, although it would seem that funereal black or pukey orange would be more fitting to the times. Pantone color gurus, however, are more philosophical and optimistic – and less snide. The Institute describes Ultra Violet as associated with “mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” Pantone vice president Laurie Pressman says, “Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design, it’s truly a reflection of what’s needed in the world today.” Considered in that light, I would nominate “Pussy Hat Pink” or Fire Rescue Red” instead.
Print fans, philatelists, and astronomy lovers are in for a treat this summer, thanks to the U.S. Postal Service. To commemorate the first total eclipse of the sun to be visible across a swath of the mainland U.S. since 1918, the USPS is releasing a first-of-its-kind stamp that changes appearance when you touch it. Printed using thermographic ink, the photo of the sun responds to the heat of a finger, turning the solar disk into a black moon with only the corona of the sun glowing around it. Pretty cool, huh!
To make this stamp even more fun, the USPS is hosting the first-day-of-issue ceremony at precisely 1:30 p.m. on June 20 at the University of Wyoming Rotunda Gallery in Laramie. As if heralding the summer solstice, the sun is then slated to shine directly down through the solar tube in the Rotunda ceiling casting a single beam of sunlight onto the silver dollar embedded into the Rotunda floor, setting it aglow. Read More »
In the early 1980’s, psychologist William Cain conducted a study with students at Yale University to see if they could identify 80 common products just by their scent. Here are the top 20 recognizable odors. See if you can arrange them according to immediately recognizable to least. (See answers at end of article.)
The year was 1990. “The Simpsons” is aired on Fox for the first time. GM launches the Saturn car. The most complete skeleton of T-Rex is found in South Dakota. Crayola retires eight colors and replaces them with eight others, including the cheerful Dandelion.
Every summer since 2011, Budweiser has touted its allegiance to America by rolling out packaging with patriotic themes. Its beer cans and bottles have featured the Statue of Liberty’s crowned head or raised torch. The red, white and blue stars and stripes have been presented in various slanted angles and patterns. This summer the self-proclaimed “King of Beers” has boldly gone where no brand has gone before. It dropped the renowned Budweiser logo completely and replaced it with the generic name “America.” Before you decide this is branding suicide, consider the rationale.
Budweiser was founded by Anheuser-Busch in St. Louis, Missouri, around 1870. Adolphus Busch named his beer Budweiser to appeal to German immigrants like himself. He modeled the beer after a Bavarian lager made in the German town of Budweis, founded by King Ottokar in 1245. King Ottokar actually coined the slogan “The Beer of Kings.” Also, in what is now the Czech Republic, the name Budweiser name had existed in Budějovice since the 16th century. In fact, there is still a Czech beer called Budweiser Budvar. Read More »
Horse racing fans were on pins-and-needles watching the Kentucky Derby at Churchill Downs last Saturday, but brand naming experts were probably rolling their eyes and guffawing every time the announcer called out the contenders’ names. The Derby’s naming protocol violates the most basic rules of name development. As anyone in the branding business will tell you, successful names have to be unique, memorable, pronounceable, simple, easy to spell, evocative, and trademark-able. In other words, just the opposite of Triple Crown thoroughbred names. Read More »
Commercials run on the Super Bowl have become their own cultural phenomenon. Costing about $5 million to air a 30-second spot (or $166,666 per second), the commercials reach an estimated 115 million American viewers, and millions more outside of the U.S. Advertisers throw big budgets and top talent at making these spots. In past years, the entertainment quality has been so high that some viewers only watch the game to see the commercials. After the game, people turn to YouTube to see the commercials they missed. This year, however, many advertisers aimed for a pre-game viral buzz by releasing their commercials in advance on TV, YouTube and online platforms.The commercials kinda dribbled out over the past month. The buzz created by millions of people seeing the ads simultaneously for the first time on the Super Bowl was missing. The Super Bowl ads were no longer an event. Without a doubt, there were some terrific ads on the Super Bowl (like the ones shown here), but the thrill of the shared experience is gone. People aren’t coming into the office the next day and chatting with co-workers about their favorite Super Bowl commercial the way they used to. Read More »
Confession: Even as a pre-teen, I resented Barbie. She was too blonde, too shapely, too well-dressed, too popular with the right boys (Ken), too comfortable and self-assured in any setting. She rode around in a red convertible, while the rest of us had to slump down in the back seat of the family station wagon. Her boobs were perky enough to look good in an evening gown and swimsuit. Never in our wildest dreams did most young girls feel we could grow up to be like her. She wasn’t a role model; she was an in-your-face taunt. It’s one thing to aspire to an ideal and another to reach for the unrealistic and impossible. It’s an instant inferiority complex at age 10. In retrospect, I realize that Barbie was very shallow, self-absorbed, and not likable at all. She probably was the type who would never read a book or have an opinion on anything other than the latest fashion.
So, I suppose it is a good thing that Mattel has issued updated Barbie dolls in different body types – tall, petite, and curvy. This is a follow-on to last year’s introduction of 23 new Barbies, with different skin tones, hairstyles, outfits and flat feet (not meant for high heels only). It’s a start. Now to accessorize her with books and turn her into a team player. Read More »
This 90-second plug for “Star Wars: The Force Awakens” on Jimmy Fallon’s Tonight Show is as ingenious as it is entertaining. Featuring Fallon, house-band The Roots, and the Star Wars cast, the video shows the performers singing as an a cappella choir. Arranged in a grid a la Hollywood Squares or the Brady Bunch, each performer is shot against a plain background while giving their own solo rendition of the film’s most familiar tunes. By shooting at different times and places to accommodate the performers’ schedules, the producers were able to make Harrison Ford, Carrie Fisher, Daisy Ridley, John Boyega, Oscar Isaac, Adam Driver, Lupita Nyong’o, Gwendoline Christie, BB8, storm troopers, 3CPO, and R2D2, part of the all-star chorus. The juxtaposition of colored squares and overlapping of a capella voices turned the video into a spontaneous jam session, with performers playing off each other even though they were in different parts of the galaxy.
In the U.S., most sports teams and many consumer products adopt mascots to give their brand a friendly, animate identity, but as far as we are aware, only Japan has mascots to represent prefectures, towns and public offices. Called Yuru-chara, which translates as “loose character,” the mascots generate millions of dollars in merchandise sales (keychains, mugs, t-shirts and plates, etc.) and the costumed characters make special appearances at promotional events and festivals. Without exception, the yuru-chara are cute (a la Hello Kitty), unsophisticated in design, and exhibit childlike manners. Yuru-chara proliferate throughout Japan, so much so that some prefectural governments worry that the number of little towns that have come up with their own yuru-chara are diluting the impact of the big city mascots and cutting into merchandise sales.
The best-known mascot in Japan is Kumamon (seen here) introduced by Kumamoto Prefecture in 2010 to draw tourists to the region’s Kyushu Shinkasen train line. Kumamon instantly shot to fame, and won the 2011 Yuru-chara Grand Prix, drawing more than 280,000 votes in a nationwide survey and crushing other yuru-chara competitors. The next year Kumamon single-handedly earned the prefecture more than $120 million in product sales and was even featured in a popular video game. As with most other yuru-chara, Kumamon doesn’t speak,has only one facial expression, and is of unknown gender and species. It merely dances around and makes spectators happy. Read More »
The beauty of Old World craftsmanship is expressed in this Home Run King bat trophy commissioned by Nike. Featuring the exquisite lettering and design of Salt Lake City-based Kevin Cantrell and New York-based Juan Carlos Pagan, the trophy is designed with a typographic treatment that circles the entire circumference of the bat. Richmond, Virginia-based firm, Big Secret, handled production, engineering the artwork to be laser-etched around the bat’s circumference in a seamless finish. Read More »
More than 3,000 mourners came to the rural Japanese village of Kinokawa last weekend to pay their final respects to Tama the super stationmaster of Kishi Station, the last stop on the Wakayama Electric Railway line. Tama was elevated from stray cat to stationmaster in 2007, at a time when the regional rail line was $4.7 million in the red, forcing the layoff of all employees at Kishi Station and leaving the stop unmanned. Reluctant to evict the charming calico cat that hung around the station, the railway’s president announced that he was appointing Tama the super stationmaster of Kishi Station — a position that included free housing in the ticket booth, her own litter box, and an annual salary paid in cat food. For her official duties of meeting and greeting passengers, Tama was outfitted in a tiny custom-made stationmaster cap and cape.
What started out as a playful marketing ploy to raise awareness of the railway’s plight quickly turned into a media sensation with tourists from across Japan and around the world flocking to the village to see Tama at work. Train ridership increased significantly, and Kishi Station itself became a tourist attraction.
The railway’s management capitalized on Tama’s appeal and developed an extensive line of souvenir items bearing a cartoon likeness of Tama, including T-shirts, coffee mugs, stuffed animals, and even a full set of dining room furniture featuring carved silhouettes of cats. In 2009, Wakayama Electric Railway rolled out a train car decorated with cartoon images of Tama, and redesigned the exterior architecture of Kishi station to resemble a cat’s face. Read More »