Public service announcements (PSAs) mean well, but often times they play on people’s fears, guilt or soft-heartedness to get viewers to pay attention. That’s why these PSAs from the British Heart Foundation are so refreshing. Produced by Grey London and directed by Steve Bendelack, the new Mini Vinnie CPR ad is a sequel to one done featuring British actor/pro football player Vinnie Jones. Embedded in the spoof are some valuable tips on how to give hard and fast hands-only CPR in an emergency. These entertaining ads follow in the tradition of the British Heart Foundation’s PSA, starring British actor/playwright Steven Berkoff on how to identify the symptoms of a heart attack. They are all about stayin’ alive.
If you’re like many of us, the more the cable TV news commentators explain how the electoral map of the United States works, the more confused we become. If viewed purely from the perspective of landmass, the red states (Republican) overpower blue states (Democratic), and the all-powerful “swing” states that supposedly will determine the outcome of the national election aren’t that important or trendsetting (sorry, the truth hurts) except during Presidential election years. So, it is enlightening to view this National Public Radio video produced by Adam Cole, although I’m not sure how listeners can see it on the radio. Never mind. If you haven’t voted yet, do. There are just a few hours left to cast your ballot if you are on the West Coast or Hawaii.
This modified eye chart is more representational than accurate, but, for the most part, it gets the point across. Designed by Salt Lake City-based creative director Gary Sume, this poster for the Utah Highway Safety office advises drivers to watch out for motorcycles.
Consider this: Consumers in China went through 57 billion pairs of disposable wooden chopsticks in 2009 alone, which equates to more than 3.8 million trees. For a nation that ranks 139th worldwide in forest land per capita, that means that China’s forests may be wiped out in 20 years if consumption continues at that rate.
Last winter Greenpeace East Asia and Ogilvy Beijing teamed with artist Yinhai Xu and students from 20 Chinese universities to stage a public awareness campaign. Together, they gathered some 80,000 pairs of used chopsticks from Beijing restaurants to assemble a “Disposable Forest” in a popular Beijing shopping center. The display urged people to carry around their own pair of chopsticks when eating out and asked them to sign a pledge to stop using disposable chopsticks. The 80,000 pairs of chopsticks that were transformed into four full-sized trees are a mere sliver of how many disposable chopsticks are used worldwide. Even though wood is a renewable resource is it really worth it to cut down a tree to make an eating utensil that is used once and thrown away?
Chicago-based commercial photographer Francois Robert has a unique way of seeing things that most of us don’t see. About 20 years ago, Francois and his Swiss designer brother, Jean, made us aware of anthropomorphic features in inanimate objects such as padlocks, mops, door knockers and light switches, and photographed these expressive faces and presented them in the book, “Face to Face.”
Lately several videos have passed our way telling a story by juxtaposing stock footage-type images on a split screen. They have no voiceovers or text, just music to set the mood. Some of the videos – such as this one issued by WWF — are quite compelling and poetic. Unfortunately, the WWF video had no production credits at the end, so we can’t tell you who made it. It does seem stylistically similar to “Symmetry” by Everynone, but that is just a guess.
SET creative agency in Japan, which has produced a number of imaginative QR code designs, has created this QR code logo for the Japanese Red Cross. The code reveals information on how to donate to the earthquake/tsunami relief effort in northern Japan. Worldwide, you can donate to a number of relief organizations that are helping victims of the devastating disaster, and we hope you will.
The World Wildlife Fund, which celebrates its 50th anniversary in 2011, has produced some terrific ads over the years. This is a series that we hadn’t seen, although it was produced by BBH Shanghai in 2008. The ads address the misconception in China that the World Wildlife Fund only protects Giant Pandas that are native to the mountain forests of central China. To raise awareness of WWF’s other conservation activities in the country, this black-and-white print and outdoor ad campaign integrated WWF’s panda logo (and China’s national symbol) into images of antelopes, forests and water.
We know that sex sells, but at what point do you cross over the line from suggestive to simulated? For the past week, the @Issue editorial team and interested others at Studio Hinrichs have been engaged in an ongoing dispute. My opinion and that of several others (who just happened to all be women) was that this commercial bordered on soft porn (the next ad in this series even more so). The male designers in the office watched the commercial attentively before describing it as “stylish,” “well-designed,” and “clever marketing.”
Sometimes the medium is very much a part of the message. This public service display to warn people about the dangers of unsafe drinking water was created for Worldwide Day of Water by BDDP Unlimited in partnership with NGO Solidarities International. Essentially, BDDP constructed a “liquid poster” in the heart of Paris, using AquaScript technology. Developed by German artist Julius Popp in 2008, AquaScript’s proprietary computer and software system can be programmed to synchronize hundreds of magnetic valves to expel drops of water on command, forming any number of words and images out of pure liquid. Words literally rain down from spouts. Lately AquaScript displays have been appearing all over the world at trade shows, new product unveilings, casinos and nightclubs, and even as the centerpiece of posh parties in Abu Dhabi. It is still a novelty that causes people to pause in wonder, but when the technology is used strategically, as in this clean water campaign, it can add strength to the message and be more than the latest fascinating gimmick.
Over the past century, dogs and a few cats have been a favorite image to appear on postage stamps. Worldwide, there are now more than 4,000 stamps featuring dogs. Perhaps coincidentally, both the UK and the U.S. are issuing commemorative stamps showing rescued animals. The British Royal Mail has just issued a set to mark the 150th anniversary of the Battersea Dogs & Cats Home. All of the pets on the stamps were abandoned by owners and “rehomed” by the charity.
We recently ran across this post by Alissa Walker for Good.Is about an artist/motorist named Richard Ankrom who got fed-up with the dangerously confusing wayfinding signs splitting the 5 North onramp from the 110 Freeway to Pasadena. The lack of a 5 North overhead sign often caused drivers to wave their hand frantically to be allowed to switch lanes at the last minute and motorists who were cut off to wave their finger in an upward motion to express their annoyance.
In a bit of public service performance art, Ankrom used his hands more constructively and crafted his own freeway directions. The altered signage, which Ankrom put up in broad daylight in 2001, was appreciated by commuters like Alissa, but was not recognized as phony until Ankrom leaked his prank to local newspapers. That’s how it came to the attention of the California Department of Transportation (Caltrans), which is in charge of freeway signs. Despite Ankrom’s confession, he wasn’t charged with defacing public property because, afterall, how is making something better and safer a crime? For the past eight years, Caltrans let Ankrom’s doctored sign stand. Then recently it removed it, and replaced it with an official sign that looks like Ankrom’s.
This advertisement for City Harvest was filmed entirely on an iPhone in a single shot. It was created and produced by The Mill NY, in collaboration with Draftcb, a New York City marketing communications agency.
The ad was made to support City Harvest, which collects over 270,000 pounds of excess food from restaurants, grocers, corporate cafeterias, manufacturers and farms daily and uses it to prepare and deliver over 260,000 meals per week to community food programs in the New York City area. The apples in the video represent the amount of food wasted in New York City every day. City Harvest states that it is the “world’s first food rescue organization.”