Even in the sophisticated fashion industry, companies occasionally adopt animals as brand mascots and feature them in their logos. This is probably more the case with sports and casual attire, especially for men. Often easier to remember than an abstract shape, many animals are recognizable as silhouettes and their admirable behavioral traits are widely known. Then again, the chosen animal may simply evoke an aspect of the company’s history or place of origin. Check out these animals and see if you can name the brands they represent.
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The flag gate, above, was created for the 1876 American Centennial, and is now housed in the American Folk Art Museum in New York.
In honor of America’s Independence Day, also know as the Fourth of July, we have created a brief quiz to test your knowledge of Stars & Stripes history. For those of our readers not based in the U.S., we will handicap you two free answers. Good luck! Happy Fourth.
a. George Washington
b. Betsy Ross
c. Thomas Jefferson
d. Francis Hopkinson
2. The Star Spangled Banner, America’s most famous flag, has how many stars and stripes?
a. 13 stars and 13 stripes
b. 15 stars and 13 Stripes
c. 15 stars and 15 stripes
d. 18 stars and 13 stripes
3. What year was the Stars and Stripes adopted by Congress?
4. Is it illegal to burn the American flag?
c. On occasion
5. On what date are new stars added to the flag?
a. January 1, after a states’ admission to the Union
b. June 14, after a states’ admission to the Union
c. July 4, after a states’ admission to the Union
6. How many stars are on the flag that has flown the longest over the United States?
a. 48 stars
b. 36 stars
c. 50 stars
c. 13 stars
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How familiar are you with brand and generic names? Probably less than you realize. Some revolutionary trademarked products have achieved such market dominance that their name has become synonymous with an entire category of product or service. Particularly for breakthrough products, consumers spontaneously use the pioneer brand name generically, even when referring to later entrants in the field. Occasionally companies lose their proprietary rights to a trademark if they let competitors use the name as a common “descriptor” of a category of products and not linked to any one brand. At that point, the word can no longer be registered, a phenomenon known as “genericide.” In other instances, the trademark owner decides not to renew registration and simply lets the trade name expire.
This quiz challenges you to identify whether the name is: 1) trademarked (registered to a specific company), 2) generic (never trademarked), 3) genericized (once trademarked but now a common noun) or 4) former TM (trademark allowed to expire). Answers after the jump.
A monogram perhaps may best be described as a logo with attitude, a certain snob appeal. It’s more than just graphic shorthand for a brand name. In the fashion world, the right monogram says luxury, refinement, and discerning taste. Consumers like being associated with these qualities and usually don’t mind if the monogram is prominently visible on their shirt or purse for all to see. How many of these monograms can you name? Answers on the next page.
Hand-drawn script logotypes convey a lot about the personality of a brand. The letter may look breezily dashed off, elegant, relaxed, energetic, confident, approachable, quirky or playful. The thicks and thins of the letterform, the extra embellishment, or lack thereof, hint at how the company wants to be perceived. Script letters feel more like personal signatures – individual and unique. This quiz is to see if you can name the brand that owns these logotypes. See answers after the jump.
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It’s not always as simple as applying a single set of graphic standards across the board when a brand expands into foreign markets. In some cases, the brand name may be difficult to pronounce in the native language or the letters may translate into a word that is negative or obscene. Or the graphic mark may include a detail that may be perceived as insulting or culturally taboo. The challenge for brand designers is to adapt the logo to the region, while preserving enough elements to make it recognizable in every part of the world. Ideally, travelers to a foreign country will recognize the brand identity on sight even if the letters or image differ from what they are used to in their own culture. See if you can name these brands. (Answers after the jump.)
When evaluating the visibility of a logo design, most designers consider how it will look in all kinds of situations — printed on advertisements, cast in metal, embossed on letterhead, foil-stamped on packaging, blown up to a mega-size for environmental signage, etc. Logos for apps, however, are different. The most important test is how the mark will look at less than a quarter-inch high when viewed on a smartphone or laptop screen. Here’s a quiz to see if you can name these app brands, shown here larger than they are normally seen.
There are some retail brands that we can spot a mile away, driving 65 miles per hour, even before we can make out the letters in the name or the logo. We recognize the brand by its signature colors. Color is a critical part of any graphic identity system. Some designers reformulate colors by tweaking the hues –making shades richer, darker, lighter or more orange, green or purple, etc. — to strengthen their proprietary link to a brand. Others simply choose “off-the-shelf” colors but display them consistently in the same combination –e.g., red, white and blue and a certain North American country. This quiz challenges you to match these color swatches with the brands they represent. Good luck! See answers after the jump.
When it comes to brand mascots, birds seem to soar above all the rest of the creatures in the animal kingdom. It may be because bird species are so distinctively different, not just in how they look and sound, but in temperament and personality traits. Some are peace-loving; others aggressive. Some are sweet and melodious; others playful and loud. Birds also are closely identified with specific regions of the world. No matter what your brand attributes are, there is probably a bird species that is right for you. Which brings us to our quiz. Guess which brands these birds represent.
There are many reasons why corporations update, revise or simply abandon their logos. The old mark may feature antiquated technology or not be politically correct by today’s standards. It may no longer reflect who they are, the size of their current business or what they sell. Or it may have been drawn by the founder or a promising art student when the firm was a cash-poor startup. Whatever. The result was a logo that looked amateurish and generic. This is a tough quiz, made harder because we had to remove the brand names on some logos so they didn’t give away the answer. When you pair the logo with the brand however, you’re likely to be surprised. Good luck!
For those of us who have been glued to the television all week watching the London 2012 Olympics, here’s a little quiz to do during commercial breaks. According to modern Olympic tradition, the host country for the Games is responsible for creating an emblem to be used on promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. Over the decades, these logos have integrated the cultural symbols and patterns, national colors and artistic styles of the host country into the design. See if you can name the year and location for each of these emblems. A bonus point if you can recite the Olympics motto. Click “Read More” for answers.
What does a mascot say about a brand? Do manly brand mascots convey qualities that build consumer confidence, likeability, and trust? See if you can identify these brand icons and the product each represents. Then consider what attribute they evoke – tough, unflappable, suave, protective, devil-may-care, jovial, helpful, fearless — and decide whether he is the right guy for the job. See answers after the jump.
Car emblems have existed almost from the inception of automobiles. Early cars had radiator caps that rested on top of the hood. At least one automaker got the idea of turning the cap into a hood ornament. Soon every automaker had an emblem or mascot adorning the hood of their car. In addition to giving the vehicle a decorative flourish, the emblem served as a brand identifier. Early carmakers based their designs on everything from national flags, family crests, coat of arms, constellation of stars, and animals that embodied the traits they admired. Today with the profile of cars looking so much alike, the emblem is often the only way we can identify the maker. See if you can recognize these. (Answers on the next page.)
Social Media Week ran an interesting article last week on the 20 top snack brands on Facebook based on community size. According to a survey it conducted in April, the top brand attracted nearly 19 million fans, while the 20th ranked brand garnered 1.6 million. Here’s a quiz to see if you can rank the brands in order. Keep in mind the ranking isn’t according to sales, but on how effectively these brands used Facebook. Click here to read Social Media Week’s analysis of popular features that the brands integrated into their Facebook site.