@Issue Journal of Business & Design » Quizzes

Quiz: Who Said That?

Delphine Hirasuna — Fri, 25 Nov 2011 03:36:00 +0000

Some observations have been quoted so often that they have become adages of our profession. But do you really know who first said it? This quiz asks you to match the quote with the famous speaker. The answers are on the next page (don’t peek!!)..

Quiz: Top Snack Brands on Facebook

Delphine Hirasuna — Tue, 14 Jun 2011 01:19:36 +0000

Social Media Week ran an interesting article last week on the 20 top snack brands on Facebook based on community size. According to a survey it conducted in April, the top brand attracted nearly 19 million fans, while the 20th ranked brand garnered 1.6 million. Here’s a quiz to see if you can rank the brands in order. Keep in mind the ranking isn’t according to sales, but on how effectively these brands used Facebook. Click here to read Social Media Week’s analysis of popular features that the brands integrated into their Facebook site.

Quiz: MoMA’s Newest Type Acquisitions

Delphine Hirasuna — Sat, 07 May 2011 02:58:31 +0000

This January type fonts earned long overdue recognition as “designed objects” when the renowned Museum of Modern Art in New York City acquired 23 digital typefaces for its Architecture and Design Collection. Except for its acquisition of Helvetica, this is the first time typefaces made it into MoMA’s permanent collection.

This quiz is to see if you can name the 23 faces inducted into the MoMA permanent collection — and three more classic faces we added just to round out the alphabet. To help you along, we included a clue alongside the font letter, and can tell you that the type designers chosen for the MoMA collection are Wim Crouwel, Matthew Carter, Erik Spiekermann, Zuzana Licko, Jeffery Keedy, Erik van Blokland, Just van Rossum, Barry Deck, P. Scott Makela, Jonathan Hoefler, Neville Brody, Jonathan Barnbrook, Tobias Frere-Jones, and Albert-Jan Pool. Good luck! (Answers on next page.)

In announcing why it established a typography collection, MoMA stated: “Type design follows the history of object and building design throughout the centuries; it similarly reflects social developments, advances in materials and means of production, cultural biases, and technological progress. Just like the design of artifacts and buildings, in the past two centuries type design has grappled with the industrial revolution first, and the digital revolution later. Just like architecture and object design, type design has had Modernist and postmodernist phases; like other designers, type designers have felt the need to find new inspiration in traditional examples, in the vernacular, and in popular culture. Type is a design universe unto itself, an essential dimension in the history of modern art and design. Typefaces–the building blocks of information printed or displayed onscreen–are design in and of themselves, even before they are used.”

Quiz: The Tail End of the Brand Story

Delphine Hirasuna — Fri, 08 Apr 2011 02:42:44 +0000

When it comes to branding commercial aircraft, the tail comes before the nose. The tailfin is the tallest part of the plane. It’s the last thing people on the ground see as the plane lifts off. And pretty much the only part they see when the plane is parked nose first at the gate. It is a flying billboard, which is why airline branding experts focus most of their attention on designing memorable graphics for the tail. See if you can match the airline with these tails. Answers on next page.

Quiz: The Face of a Brand

Delphine Hirasuna — Thu, 28 Oct 2010 18:56:27 +0000

About 12 years ago, we posted a quiz, called “The Human Touch,” in @Issue, challenging readers to name the face in the trademark. We are updating it here because back then, there were too many to fit on a spread, so some favorites had to be left out. Also, in the ensuing decade, new brand “people” have emerged and some have been given much-needed facelifts. The reason why companies give their brand a face hasn’t changed, however. Faces are often more memorable than an abstract mark. The right face can humanize a product and give it personality. It can imply the endorsement of an expert. Or it can just make the brand seem more likeable and fun. See if you can connect the face with the brand. The answers are on the next page.

Brand Quiz: Numbered Names

Delphine Hirasuna — Tue, 05 Oct 2010 02:19:24 +0000

Specific numbers are sometimes associated with or incorporated into brand names. This is a quiz to match the number with the product or company. Give yourself extra points and a pat on the back, if you can explain how the connection came to be. The answers are on the next page.

Is Your Company Traditional or Designful? Take This Quiz and Find Out.

Marty Neumeier — Fri, 19 Feb 2010 03:43:01 +0000

Transformation is in the air. Business leaders across industries are recognizing that “old school” management isn’t up to the task of nonstop innovation. As a result, companies that were once run from the top down are steadily shifting to a more networked style of management in which employees and customers play a greater role in driving innovation. Networked cultures tend to be more creative, more agile, and better able to anticipate the needs of customers.

How do you create a culture of innovation? By recognizing one simple fact: If you want to innovate, you’ve
got to design. Design and design thinking are the tools that create new products, new services, new business
models, new markets, and new industries. The best way to leverage innovation—as outlined in my latest book—is to build a “designful company”.

To find out where you are on the culture curve, take this simple test: Share a total of 10 points across each of the
10 pairs below. For example, if your company is more siloed than collaborative, you might score it 6 and 4.
When you’ve finished, add up the two columns to measure your progress. If your totals come out to 60 and 40, for example, you could say that you’re 40% along the path to an innovative culture.

http://www.liquidagency.com/

Quiz: Cheese or Font?

Delphine Hirasuna — Fri, 18 Sep 2009 00:05:00 +0000

This is a quiz to test your knowledge of cheese and/or type fonts. Created by Tony Gambone at mogrify.org in Richmond, Virginia, the quiz gives an unfair advantage to serious cheese lovers. However, if there is ever a quiz called “Chocolate or Font?”, some of us will leave you cheese lovers in the dust.

Click here to take mogrify’s quiz.

Quiz: A Bodacious Test of Slang and Typography

Delphine Hirasuna — Wed, 26 Aug 2009 21:12:44 +0000

Since time immemorial kids have developed their own slang language to communicate amongst themselves and make the older generation feel really out-of-it. If you want to be gnarly, you have to get with the program. Gotta know what’s phat to be cool. Dig it! Same goes with type fonts. Certain faces are so closely associated with an era, that like zoot suits and Nehru jackets, they become signatures of a decade. For designers, such typefaces serve as graphic devices to subtly evoke images of an era without going overboard with clichés. See if you can match these slang phrases with the decade in which they were most popular, and if you are really feeling sharp, name the typefaces too.

Download Quiz

Quiz: Patterns of Culture

Delphine Hirasuna — Thu, 20 Aug 2009 02:57:13 +0000

Countries and regions of the world are known not only for their landmarks and the products they produce but for patterns, many of which embody traces of their history, their natural resources, their cultural temperament and beliefs, and even the mood of their landscape. Then again, that’s not always the case. When we were researching culturally indigenous patterns for this quiz, we found some countries were rich with choices, and others like the U.S. and Canada did not evoke anything definitive. Is there a pattern that immediately says “America”? What about Brazil, Sweden and Denmark? Weigh in please. And see if you can match these patterns with the countries from which they originated.

Download Quiz