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Category Archives: Typography

How Much Ink Does Your Font Drink?

Most designers know that typefaces like Poster Bodoni take up more physical space on a page than, say, News Gothic Condensed, and that choice of typestyle not only affects readability but the credibility of the message as well — for example, never, ever typeset the CEO’s letter to shareholders in Comic Sans. One thing that [...]

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Sagmeister’s “Here for Good”

From the ever-inventive designer Stefan Sagmeister comes this TV commercial for Standard Chartered Bank. Sagmeister’s approach to typography continues to shock and delight. Who can forget his 1999 poster for an AIGA lecture that displayed the words actually carved into his skin? Sagmeister has also turned typography into an environmental art form by constructing words [...]

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Avoiding Typographic Fiascos: H&FJ Offer Tips.

There’s an art to combining typefaces. When it is done well, the entire layout comes alive. Words become more legible, information feels organized and easier to understand, and the typography itself reflects a mood that is consistent with the message being conveyed. When it is done badly, it’s a jarring hodge-podge. That’s why when we [...]

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Type Cast Comedy

Yes, type lovers go in for sophomoric humor and, yes, this video has been seen by many. It’s an oldie but goodie that still evokes a chuckle. Enjoy.

Also posted in Humor | Comments (0) | Permalink | del.icio.us

Proposed 2012 Olympic Transport Posters

Graphic, minimalist and understandable in any language, this set of posters for the 2012 Olympics in London was designed by University of College Falmouth graduate, Alan Clarke. The design proposals were actually meant to brand the Transport of London, with text on each poster identifying which underground station links to each Olympics event. “My thinking [...]

Also posted in Posters | Comments (3) | Permalink | del.icio.us

Entrepreneurial Design:
Turning a Passion into a Product

The Pentagram 365 Typography Calendar now celebrates its tenth year, prompting us to ask its originator Kit Hinrichs what drove him to create this now popular product. What was your inspiration for the calendar? I’ve long been an admirer of Massimo Vignelli’s iconic Stendig calendar, introduced in 1966. It’s classic Helvetica typeface is boldly graphic, [...]

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Designing a Font to Preserve a Vanishing Language

In the state of Washington, type designer Juliet Shen has been working with a Native American tribe, called Tulalip, to create a font for the Lushootseed language. At the time, the Lushootseed was near extinction. Only five tribal elders were known to be fluent in the language. This was largely because the U.S. government launched [...]

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Yes, but can u txt msg this?

This tops doing wheelies on ice. Happiness advertising agency in Brussels, Belgium, got “Pleaseletmedesign” typehouse and a pro race car driver to create a font by choreographing the movements of the tiny Toyota iQ. The custom software was designed by interactive artist Zachery Lieberman. Do not try to duplicate this on the freeway. www.pleaseletmedesign.com

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Quiz: Know Your Brand Alphabet

About 12 years ago, we presented a quiz titled “Alphabet Soup,” (Vol. 3, No. 2) to see if our readers could identify a company simply by the first logotype letter in its name. Since then, new companies, and whole new industries, have risen to the forefront. Some of the brands featured in that quiz don’t [...]

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Typography in China

Editor’s Note: The global marketplace is real. Some brands are as familiar to consumers in Rio de Janeiro and London as they are to shoppers in New York City and Mumbai. That does not mean that the world now speaks a common design language nor approaches design in a universal way. What resonates in one [...]

Also posted in Foreign correspondents | Comments (9) | Permalink | del.icio.us
  • Editor: Delphine Hirasuna

    Design Director:
    Kit Hinrichs, Studio Hinrichs

    Designer: An Luc


  •  

    • Sappi Fine Paper

      Learn how to reduce your carbon footprint. Click here to read about Sappi’s new eQ tools.

    • Whirlpool

      When it Comes to High-Efficiency,
      the Choice is Yours.

    • Designing Brand Identity

      Get the expert scoop on how to use tactical innovation in the design process to create a timeless company identity.
      click here for more

    • Blanchette Press

      Blanchette

      The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • Studio Hinrichs

      SHinrichs

      Studio Hinrichs, founded by Kit Hinrichs in 2009, is a San Francisco-based design consultancy engaged in all aspects of design, including packaging, brand identity, corporate communications, environmental graphics, interactive media, and publishing.

    • Pentagram Design

      Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • Terry Heffernan Films

      Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • Utopia/Appleton Coated

      Visually vibrant, www.curiouspapers.com celebrates “Paper for the Senses”. Treat yourself to rich imagery, vibrant color, and intuitive navigation while you explore the site and discover the Curious Collection.
      click here for more

  • Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.

    Mohawk’s Felt&Wire
    Gets New Look

    Mohawk’s blog FeltandWire.com has just been redesigned by Pentagram to accommodate wider coverage of the world of paper, print and design. While you’re there, check out the original paper products at the Felt&Wire Shop too.

    Gung Hay
    Fat Choy!!

    February 14 marks Valentine’s Day and the Chinese New Year. As every year, Seattle designer Juliet Shen created her own New Year’s card, using the calligraphy for tiger to shape the letters in the “tiger” sign off.

    Typographic
    Conundrums
    Conundrum

    Pentagram London partner and typophile Harry Pearce launches his new book, Typographic Conundrums, filled with pages and pages of thought-provoking wordplay.

    Fashion Designer’s Logo Rob_02

    San Francisco-based Rob Duncan Design created a simple and elegant signature for fashion designer Rebecca Beeson by using warm gray, black and white to carve the “r” letterform out of the letterform “b.”

    Gifts of the Street GiftsFromTheStreet

    Sam Smidt, legendary San Francisco Bay Area designer and teacher just released a book, Gifts of the Street, showing some of the thousands of vernacular images collected from the highway.

    Lip Gloss from
    P.S. Aeropostale
    Braley

    This flavored lip gloss in a tin is part of Aeropostale’s new P.S. line for girls aged 7 to 12. Michael Braley Design in New York created the graphic identity, naming system and packaging for P.S.

    The FEED Bag 51AcWvxlkzL._AA280_

    A fashion statement that says you care, the FEED tote - from Feed Projects and the UN World Food Program – is sold to help feed the world’s 400 million starving children. Proceeds from one bag will feed one child in school
    for a year.

    Disney buys Marvel money-marvel

    Disney buys Marvel Entertainment creating a powerhouse of pop icons.

    PACT Underwear Pact2

    A fuseproject-venture that blends design and sustainability to support social and environmental causes.

    Revitalized Logo NewLogoM

    Designed by Lippincott, the updated logo for Meredith interlaces “m’s”, signifying the media and marketing giant’s multi-platform distribution capabilities.

    New SparkChina Awards spark

    With CitiExpo, Spark Design and Architecture Awards will extend its role in the booming China design industry through SparkChina.

    Kid-Size Saarinen Chair chair

    Knoll has introduced a line of furniture for kids, including a scaled-down version of Eero Saarinen’s 1948 Womb Chair.

    The Obsessive
    Images of
    Seymour Chwast
    seymour002

    A book that shows how Seymour Chwast, illustrator and co-founder of Push Pin Studios, transformed the American visual language.

    Jock's Cuba Portraits jock

    When photographer Jock McDonald isn't shooting faces on assignment, he is doing it for pleasure in places like Russia and Cuba. Collectible as art, his Cuba portraits are packaged in "cigar" boxes.

    Lego Architecture lego

    Lego collaborated with architectural artist Adam Reed Tucker to create the Lego Architecture Series for several iconic landmarks.

    iPhone Games
    for Designers
    formationalliance

    From Jason Franzen of FORMation Alliance in Dallas, three app games for designers: Press Check, Eye vs. Eye, and Kern: Space, the Final Font Tier.

    Salt&Pepper Cell saltpepper

    D size battery Salt & Pepper shaker by Antrepo. Made from steel and glass, the power indicators on the side shows the amount of spice inside.

    Y Water yves

    Yves Béhar of Fuseproject has created a boldly-colored water bottle that is also a children's toy.

    Method Hand Wash method

    Another bright idea from designer Karim Rashid – Method’s lightbulb-shaped packaging for an eco-friendly hand wash.

    Signs of the Times signs002a-thumb

    Photographers Randal Ford and Michael O’Brien teamed with writer/musician Joe Ely to focus on the homeless in America, the subject of Pentagram Papers 39.



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