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Ideas That Matter Recognizes Charity Ball

“Charity Ball” is one of the many innovative nonprofit programs supported in part by Ideas That Matter, a grants initiative developed by Sappi Fine Paper exclusively for those in the design business. Knowing that designers are frequently asked to donate their services to create promotional campaigns (print and digital) for nonprofit causes, Sappi came up with a grant program to help defray production expenses for public awareness and fund-raising materrials. Since it was founded in 1999, Ideas That Matter has funded more than 500 programs for a total of more than $12 million worldwide for nonprofit programs that benefit communities, the environment, the planet, quality of life and human health. Charity Ball is just one of those programs. July 11th is the deadline for applying for a 2014 Ideas That Matter grant. Read how to apply by clicking on the Sappi Ideas That Matter link in the sponsor’s column at left.

Posted in Public Art Programs | Comments (0) | Permalink | del.icio.us

Grey’s Multinational Typeface

When Grey Group opened a new Singapore division of its ad agency earlier this year, it wanted to communicate that it had assembled a team from a dozen different countries to handle business in 106 national markets. It was truly multinational in every sense of the word. The challenge was how to suggest its global outlook visually without resorting to tedious clichés. Luis Fabra, Grey Singapore’s senior graphic designer, chose the most recognizable symbol of any country – its national flag. From there, he deconstructed each flag into geometric shapes – stripes, dots, triangles, half circles, etc. – and rearranged the color scheme on each flag to form a single letter of the alphabet. Grey Singapore’s multinational typeface actually has 106 letters in the alphabet, with some letters repeated to give each country equal representation. Abstract yet country-specific, the letters in combination suggest a strong communication program that is sensitive to all cultures.

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Posted in Global Trends, Typography | Comments (0) | Permalink | del.icio.us

No Words Needed

Hermes is one of those “if you have to ask, you can’t afford it” brands. Its silk scarves are coveted and collected as genuine works of art, the ultimate in elegance, refinement, and taste. Artists around the world are commissioned to produce unique designs for Hermes scarves. Each pattern is painstakingly engraved by Hermes artisans who typically take 750 hours to achieve Hermes’ nuanced colors and detailed design. Requiring an average of 27 ink colors, the image is silk-screened onto fine silk cloth. Although more than 2,000 Hermes scarf designs now exist, with 20 new designs issued each year, the look, classic and opulent, is decidedly Hermes. Dramatic colors and bold designs are the signature of the Hermes brand. Saying anything more would be redundant. This explains why the catalog and video ad for Hermes’ spring 2014 Soie Folle collection is without voiceover or marketing text.

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Posted in Advertising, Brand Language | Comments (0) | Permalink | del.icio.us

From Performance Art to Practical Application

Until now, 3-D mapping has largely been used to project dazzling special effects onto the facade of buildings at outdoor events. The display of colored lights, towering cascading images and shadows of dancing giants enthralled crowds. But as awesome as these performances were, they felt random and experimental, a new invention that had potential but, as yet, no defined purpose beyond a gee-whiz demonstration of its possibilities. That’s why this 3-D court projection produced by Virginia-based Quince Imaging in partnership with the Cleveland Cavaliers basketball team is so interesting. It uses 3-D mapping to enhance the excitement by integrating it into its regular program. Using a combination of 3-D mapping techniques and video content produced by the Cavaliers’ QTV team and Think Media, Quince transformed the court surface and surrounding screens into an immersive video environment. The system was comprised of 16 HD projectors, creating a pixel space of 3600×1878.

Posted in Motion Graphics, Technology | Comments (0) | Permalink | del.icio.us

OPI: Made You Watch!

Oh, how marketing has changed since YouTube came into being in 2005. On the whole, online commercials are more entertaining and longer in length than the 30 and 60 second spots shown on television. This video for OPI fingernail polish titled “Instinct of Color” is like viewing a mini stage performance. Sensuous and mesmerizing, this video features a dance challenge between a beautiful thoroughbred named “Lady in Black” and four talented dancers – all to promote fingernail polish. Created by DAN Paris using music “Down the Road” by French DJ’s C2C, the 2 ½ minute video ad doesn’t display the actual OPI nail polish bottles until the end and mostly shows the best-selling colors in the OPI line on the hooves of the horse and the dancers’ apparel. The commercial is without voiceover or marketing spiel. You watch it for pure enjoyment. This is the push-pull difference between TV and Internet. TV ads push their message in front of viewers by ”barging” into hit TV shows. Online advertising videos have to pull viewers to their site by offering the promise of fun and amusement. They need to give viewers a reason to seek them out and tell their friends so their message will go viral.

Posted in Advertising, Film | Comments (0) | Permalink | del.icio.us

UK “Crime Bosses” Teach Emergency CPR

Public service announcements (PSAs) mean well, but often times they play on people’s fears, guilt or soft-heartedness to get viewers to pay attention. That’s why these PSAs from the British Heart Foundation are so refreshing. Produced by Grey London and directed by Steve Bendelack, the new Mini Vinnie CPR ad is a sequel to one done featuring British actor/pro football player Vinnie Jones. Embedded in the spoof are some valuable tips on how to give hard and fast hands-only CPR in an emergency. These entertaining ads follow in the tradition of the British Heart Foundation’s PSA, starring British actor/playwright Steven Berkoff on how to identify the symptoms of a heart attack. They are all about stayin’ alive.

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Posted in Humor, Public Service Campaign | Comments (0) | Permalink | del.icio.us

Kome: The Art of Rice

The exhibition poster features the ancient Chinese character for kome.

A fascinating exhibit is currently on display at 21_21 Design Sight in Midtown Tokyo. Created by renowned Japanese designer Taku Satoh and anthropologist Shinichi Takemura, “Kome: The Art of Rice” presents 35 design pieces by leading Japanese artists and experts in rice cultivation. What makes this show so intriguing is that a food staple as humble as a grain of rice (or “kome” as the Japanese call it) could be shown with such aesthetic sensitivity and with such a thoughtful exploration of the role that rice played in the historical, cultural and spiritual traditions of Japan.

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Posted in Environmental Graphics, Folk Art, Photography | Comments (0) | Permalink | del.icio.us

Milton Glaser’s Groovy “Mad Men” Poster

To promote the seventh and final season of the “Mad Men” series, AMC asked the acclaimed Milton Glaser to design a poster that encapsulated the late 1960s. Set in a New York advertising agency, the popular TV drama spans the decade of the Sixties, beginning with the Eisenhower-Kennedy years when women wore bouffant hairdos and sweater sets with pearls and men wore grey flannel suits and hats, all the way through to the youth-obsessed counterculture era of mind-altering drugs, mini-skirts, bell-bottom pants, Mod hairdos, and rock ‘n roll. “Mad Men” has excelled at capturing the fashion and mores of the Sixties with authentic visual clarity. So, it is only logical that the producers turned to Glaser to create an image that is as iconic of the period as his famous 1967 Bob Dylan music poster—a silhouette of Dylan with a hydra-like tangle of multi-colored hair. Glaser’s poster for “Man Men” is equally iconic – with a back silhouette of the protagonist, Don Draper, viewing the sensuous psychedelic scene before him. Very nice. I have Milton’s Dylan poster; I want this one too.

Posted in Advertising, Illustration, Pop Culture | Comments (0) | Permalink | del.icio.us

Redefining Billboards

Less than a decade ago, a billboard was essentially a printed image blown up to a gargantuan size. The picture didn’t move, respond to what was happening in the environment around it, nor interact with passersby. How times have changed, and with it, the types of skills designers need to execute their ideas. Even printed pieces are not static anymore, what with the option of Augmented Reality movement and sound.

Stopp of Stockholm produced this subway billboard for a Swedish cosmetic line called Apolosophy by Apotek Hjärtat. Connecting ultra-sonic sensors to the billboard screen, Stopp made what appeared to be a “still photograph” of a young model come alive. Calibrated to react to arriving trains but not to passing passengers, the sensors made it look like the breeze from the passing trains were tousling the model’s hair. After the train went by, the model returned to her “still” repose. What a delightfully simple idea and brilliant use of technology.

Posted in Advertising, Technology, Viral Marketing | Comments (0) | Permalink | del.icio.us

Quiz: Global Brands

It’s not always as simple as applying a single set of graphic standards across the board when a brand expands into foreign markets. In some cases, the brand name may be difficult to pronounce in the native language or the letters may translate into a word that is negative or obscene. Or the graphic mark may include a detail that may be perceived as insulting or culturally taboo. The challenge for brand designers is to adapt the logo to the region, while preserving enough elements to make it recognizable in every part of the world. Ideally, travelers to a foreign country will recognize the brand identity on sight even if the letters or image differ from what they are used to in their own culture. See if you can name these brands. (Answers after the jump.)


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Posted in Brand Logos, Global Trends, Quizzes | Comments (0) | Permalink | del.icio.us

Misfit Right In….Las Vegas-Style

The evocative typography and energetic soundtrack are what drew us into this 30-second TV spot for the Cosmopolitan of Las Vegas, but I don’t know what to make of the sales pitch for the hotel/spa. There’s nothing really risqué or particularly naughty about the imagery, but the message that flashes on screen is provocative. “Mutation is progress…Wrong has more fun…Correct is a mistake…Right is a trap…Fight right…Break some eggs… Wild is laid…Misfit right in….Just the right amount of wrong.”

Created by Fallon ad agency in Minneapolis, the commercial seems to validate the promise that “what happens in Vegas, stays in Vegas.” According to Fallon’s website, “[Cosmopolitan’s] brief was ‘disruptive simplicity.’ And the desired outcome was, as always, to create something that would tickle the senses of the Curious Class and showcase the brand’s unique blend of attitude, wit and sophisticated.”

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Posted in Advertising, Typography | Comments (0) | Permalink | del.icio.us

Evil Zombie Snowmen No Match for Nissan Rogue

The weather was reportedly mild when TBWA Canada filmed this 2014 Nissan Rogue commercial in Toronto last fall, so it seems prescient that they so accurately recreated the monster blizzard that would assault the Northeast this winter. Who knows, maybe in the brutal whiteout conditions of the recent Polar Vortex, real zombie snowmen were angrily roaming about wreaking havoc. This 60-second spot, which plays like a trailer for a sci-fi thriller, was directed by Mark Zibert, with production by Sons and Daughters, post-production by The Mill, and TBWA executive creative direction by Allen Oke.

Posted in Advertising, Film, Humor | Comments (0) | Permalink | del.icio.us

The All-Important Sketching Stage

Without a strong concept, illustration is just glorified doodling. The same can be said of design as well. Those entering these professions need to exhibit more than technical skill; they need to engage their minds and imaginations to get at the crux of the story they want to tell.

I was reminded of this while watching Craig Frazier’s video. A prolifically talented illustrator who still sketches thumbnails with pen and ink and cuts his final image out of rubylith film, Craig explains. “If there is anything magical about making illustration, it happens at the sketch stage. That’s when the idea comes out of the pen. The DNA of the illustration exists right in the sketch. If it is not there, it is not going to show up later on.”

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Posted in Design Education, Film, Illustration | Comments (0) | Permalink | del.icio.us

“Cold Call” Marketing

With a wide swath of North America buried in snow and ice, Wax creative agency in Calgary, Canada, adopted a different medium for outdoor advertising — frost. To promote Mucho Burrito restaurants as the place to go for sizzling hot food, Wax created a block stamp that left a message melted into ice-coated car windows. It’s eco-friendly and beats sticking soggy paper flyers under windshield wipers.

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Posted in Viral Marketing | Comments (0) | Permalink | del.icio.us
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    • San Francisco-based Studio Hinrichs, a multi-disciplinary design firm, annually releases a typographic calendar featuring twelve unique typefaces selected by international members of AGI. The 2014 Typography Calendar is available now.

    • Marketing and advertising tabletop photography. Food. Still life. Beverage. Portraits. Commercial films. Books.

    • The “designer’s printer” of high-end corporate marketing materials and advertising. Consistent winner of the most prestigious printing and design awards.

    • Ziba is an innovation and design consultancy that creates beautiful experiences.

    • When it Comes to High-Efficiency,
      the Choice is Yours.

    • Multidisciplinary design firm with offices worldwide, specializing in graphic design, architecture, interactive and industrial design.

    • IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow.

    • Redefining What’s Possible Through the Power of Design


    • Good design inspires people to take action. Great ideas change the world.
      www.sappi.com/ideasthatmatterNA

  • arktype.nl

    This unique architectural typography book was recently released from designers René Knip and Janno Hahn.

    Gung Hay Fat Choy!

    Designer/illustrator Craig Frazier commemorated the “Year of the Horse” with this poster.

    Lettering Large

    Monumental typography
    is the latest book on environmental design
    by Steven Heller and Mirko Ilić.

    AIGA InsideOut SF

    Brian Jacobs of Brick Design created this Golden Gate Poster for AIGA InsideOut SF.

    Pretty Pictures

    A beautiful monograph of the work of Canadian artist Marian Bantjes created between 2003–2012.

    Sunbeam Rd. "Breathers"

    Music and graphics by Brick designer Clive Hacker, the new Breathers LP is out in 12” vinyl and digital download.

    Shadow Type

    The latest typographic book by Steve Heller and Louise Fili.

    Puffin Chalk

    "Chalk Queen", Dana Tanamachi, illustrated and hand lettered a series of gorgeous covers for classic stories published by Puffin Books.

    Deceptive Practice

    Showing around the U.S. a documentary that highlights the astounding visual magic of Ricky Jay.

    Boston Marathon Tribute

    The May cover of Boston Magazine, photographed by Mitchell Feinberg, needs no words to explain.

    A 20th Century Look at Environmental Design

    A look at the intimate relationship between graphic design and architecture in the 20th century by Richard Poulin.

    Gung Hay Fat Choy!

    Designer/illustrator Craig Frazier commemorated the “Year of the Snake” with this poster.

    Graphic Art & Design Annual 11–12

    DNP Foundation for Cultural Promotion introduces its latest design annual from Tokyo.

    German Chocolate Packaging

    When you are in Munich visit Cafe Luitpold for fabulous coffee, cake with schlagsahne, and unique chocolate packaging.

    Spark Design Awards Annual

    The release of the first Spark Design Awards Annual is slated for August 25th.

    Primo Angeli’s
    Winning Poster

    This poster by San Francisco-based designer Primo Angeli was named the winner of the 2012 U.S. Olympic Committee poster competition.

    SFMTA Rebrand

    The San Francisco Municipal Transportation Agency recently unveiled it's new logo, designed by Paul Miller of Method Design.

    Girls Scouts’ 100th Anniversary Stamp

    Just released, this centennial Girl Scout stamp is designed by Craig Frazier.

    100 Ideas That Changed Graphic Design

    One of a new series of books on 100 ideas That Changed Graphic Design, Film, Fashion, and Architecture by Steven Heller and Véronique Vienne. Bravo!

    The Build Network

    The Build Network is a resource for business executives that features a print publication, website, and forum. Its untraditional publication Build focuses big ideas a collection of page stories.

    Vote for Your
    Favorite Park

    Coca-Cola is hosting its 3rd annual "America Is Your Park" campaign, asking Americans to vote for their favorite park. Winning parks will be awarded $100,000.

    Great British
    Fashion Stamps

    This stamp, which features a Vivienne Westwood outfit, is part of a 10 piece set that honors British fashion legends throughout the decades from Paul Smith to Alexander McQueen.

    Another Book…

    Within the proliferation of design books, Stefan Sagmeister's innovative books always bring a wit, intelligence, and just plain fun to the world of design.

    Your Profit
    Is My Fear

    Jean-Benoit Levy, noted Swiss poster designer, created this poster concerning the powerless position an individual has facing the war effort throughout the world.

    Altered Lanscape

    Altered Landscape, a celebration of the Nevada Museum of Art's 80th Anniversary is now on exhibition in Reno, Nevada. A lavish book, designed by Brad Bartlett.

    Vanishing Species Stamp

    This commemorative stamp, featuring an Amur tiger cub, is the latest edition to the USPS campaign to raise funds for vanishing species. It was illustrated by Nancy Stahl.

    Limited Edition 9/11 Poster Available

    Studio Hinrichs has produced a limited edition 9/11 commemorative poster to benefit the NYC Firefighters Brotherhood Foundation.

    Spark Pro Competition

    The 2011 Spark Competition registration runs through September–November and is open to all designers, architects, and industrial designers.

    Happy Birthday Hatch Show Print!

    A Nashville original, Hatch Show Print celebrates its 132nd year as a letterpress shop. They have created posters for America's country and western stars for generations.

    Cheeky Covers

    Bloomberg Businessweek introduces two covers for the Valentines issue on the "Infidelity Economy". Click here to peek at the men's cover.

    Industrial Designer Stamps

    United States Postal Service announces the publication of 12 commemorative stamps on American Industrial Designers in July 2011.

    Happy Lunar
    New Year!

    @issue team wishes everyone a prosperous year.

    @issue

    Back issues (single copies or complete sets) of @issue: Journal of Business and Design are available for sale from Corporate Design Foundation. Contact CDF here.

    365 Typographic Calendar

    The 2011 365 Calendar is now available for the tenth year. For more information, click here.

    American Craft Redesign

    American Craft Magazine, published over the last 70 years by the American Craft Council, boasts a new look and feel in the December/January issue.

    Levi’s
    Water<Less Jeans

    A change in the finishing process let’s Levi’s cut water use by as much as 96% in its new Water<Less jeans line, a total savings of 16 million gallons of water by spring 2011.

    Twitter Cookbook

    Author Maureen Evans condenses over 1,000 recipes – from lemon lentil soup to biscotti – down to 140 characters or less.

    Unique Poster

    35th annual American Indian Film Festival

    “Day of the Dead” Tequila

    Dr. Lemon Tequila in Argentina marks Latin America’s Day of the Dead festivities (November 2) with this advertisement, designed by Plenty in Buenos Aires.

    Logo Licious!

    Peleg Top’s latest book on international logos has just been published; it’s an interesting array of global large and small firms.

    Hand/Eye Magazine

    Hand/Eye describes people, places, products, projects and ideas that bridge the worlds of art and craft, design and development, culture and commerce, and environment and ethics.

    Scout's Honor

    US Postal Service has just released a commemorative stamp celebrating the 100 anniversary of the Boy Scouts in America, designed by Craig Frazier.

    PUBLIC Bikes

    Rob Forbes, founder of Design Within Reach, has launched PUBLIC, a collection of modern bikes and gear for cyclists who want to ride in style.

    TO Watch

    From designer / architect Tokujin Yoshioka comes a sculptural stainless steel watch for Issey Miyake. The hands are interior faces that move independently to tell the time with hour etched on the outer face.

    Ammunition adds HeartBeats
    for Lady Gaga

    This is the latest extension to Beats by Dr. Dre highly successful headphone line. It's both a fashion accessory and a high-end audio product.



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