Advertising

No Words Needed

Hermes is one of those “if you have to ask, you can’t afford it” brands. Its silk scarves are coveted and collected as genuine works of art, the ultimate in elegance, refinement, and taste. Artists around the world are commissioned to produce unique designs for Hermes scarves. Each pattern is painstakingly engraved by Hermes artisans who typically take 750 hours to achieve Hermes’ nuanced colors and detailed design. Requiring an average of 27 ink colors, the image is silk-screened onto fine silk cloth. Although more than 2,000 Hermes scarf designs now exist, with 20 new designs issued each year, the look, classic and opulent, is decidedly Hermes. Dramatic colors and bold designs are the signature of the Hermes brand. Saying anything more would be redundant. This explains why the catalog and video ad for Hermes’ spring 2014 Soie Folle collection is without voiceover or marketing text.

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Packaging

Illy’s Brand Positioning on the Arts

Explaining its views on coffee, illy argues “If coffee is experienced with all five senses, the very objects that hold coffee should please the eye.” Given that brand philosophy, the Trieste, Italy-based coffee company sought to elevate the humble coffee cup “to meld the sensory pleasures of coffee and art.” In 1992, it commissioned renowned architect Matteo Thun to design what is now the iconic illy espresso cup. From there, illy asked some of the world’s foremost artists to use the white ceramic surface as a canvas for their original art. The illy Art Collection was born. Over the past two decades, some 70 artists, including such contemporary masters as Robert Rauschenberg, Jeff Koons and Julian Schnabel, have contributed to the collection. The cups and saucers in the illy Collection can themselves be appreciated as works of art worthy of display in galleries and exhibitions.

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Environmental Graphics

LAX’s Bradley Terminal Makes Waiting Entertaining

For those who fly a lot, it may seem that when you’ve seen one international airport you’ve seen them all. If you’ve disembarked in a jet-lagged daze, you wouldn’t know where you’ve landed from looking at the identical retail concessions or the runways outside. That’s not true for the new Tom Bradley International Terminal at the Los Angeles International Airport. It’s a great place to be if you have to wait around a couple of hours to board your flight. A 72-foot digital LED tower streams dreamlike sequences of cloudscapes and ocean waves and abstract graphics. Large digital LED screens respond to the movement of passengers, triggering images and sound inspired by travel destinations. The dazzling effects are so entertaining it almost makes you wish that your flight is delayed. The spectacular digital LED landscapes were created by Digital Kitchen in collaboration with MRA International, Sardi Design, Moment Factory, Daktronics, Electrosonic, Smart Monkeys, Inc. and Los Angeles World Airports.

Advertising

Yesterday Channel’s Historical Makeovers

Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.

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Motion Graphics

Moleskine Introduces Color

For decades, Moleskine has been renowned for its little black notebook that artists, designers, and writers carry with them everywhere to capture their first inklings of brilliant ideas. Other brands offer notebooks too, but only Moleskine, in iconic black with its external elastic band and ribbon bookmark, signals that you are an authentic and serious creative type. So, Moleskine’s announcement that it is releasing its notebooks and planners in four bright colors, in addition to black, is newsworthy. Insecure creatives may be reluctant to buy a color other than black.

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Posters

Abstract London 2012 Olympiad Posters

The Tate Britain in London is now showing the official posters of the 2012 Olympic and Paralympic Games, which kick off their opening ceremony tomorrow evening. As the host city, London commissioned 12 leading contemporary artists to impart their own unique visual perspective to the Summer Olympics – interesting, but in some cases, quite obtuse.

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Public Art Programs

Art Exhibit for the Birds

Placing manmade installation art in a national park seems counterintuitive since national parks were established to preserve and protect wildlife habitat. But the 1,491-acre Presidio is unlike any other national park. Set in San Francisco’s tony residential area, it overlooks the Golden Gate entrance into the Bay, the reason why it served as a military outpost for 219 years (successively under Spain, Mexico and U.S. rule) until Congress closed the army base in 1994 and made it into a national park. Today, the Presidio is a mix of forested hiking trails and historic buildings converted to other uses, including the Walt Disney Family Museum.

Its proximity to urban surroundings has also resulted in some interesting collaborations. In 2009, For-Site Foundation (a nonprofit dedicated to the presentation of art about place) in partnership with the Presidio Trust invited 25 designers, artists and architects worldwide to propose custom-designed habitat for the wildlife living in the park. From there, 11 concepts were chosen for a site-based art exhibition called “Presidio Habitats: For the Place, Of the Place.”

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