Aesthetic Bias Leads to Shameful Waste, Higher Prices, Poor Nutrition

Take my word for it, my farming credentials are impeccable. I’ve grown up around commercial fruit and vegetable farmers my entire life, and I know that the tasty, tree/vine-ripened, organically safe stuff rarely make it onto the supermarket shelf because retailers want their produce uniform in size, unblemished and picked firm and barely ripe so they won’t spoil before sold. As a result, mega-tons of fruits and vegetables are rejected for purely cosmetic reasons. Millions of people are suffering from malnutrition and billions of dollars of food are tossed out because they don’t rise to the aesthetic standards of clueless urbanites who believe that beauty trumps taste. What’s equally sad is that many city-dwellers don’t know how a real tree-ripened apricot, peach or cherry should taste. Shame!

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Kome: The Art of Rice

The exhibition poster features the ancient Chinese character for kome.

A fascinating exhibit is currently on display at 21_21 Design Sight in Midtown Tokyo. Created by renowned Japanese designer Taku Satoh and anthropologist Shinichi Takemura, “Kome: The Art of Rice” presents 35 design pieces by leading Japanese artists and experts in rice cultivation. What makes this show so intriguing is that a food staple as humble as a grain of rice (or “kome” as the Japanese call it) could be shown with such aesthetic sensitivity and with such a thoughtful exploration of the role that rice played in the historical, cultural and spiritual traditions of Japan.

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Continuation of Life

The massive earthquake and tsunami that struck northeastern Japan on March 11, 2011, made funerals an all too frequent occurrence, draping the country in the black and white colors of grief. The Nishinihon Tenrei Funeral Parlor in Japan sought to soften the somber mood and turned to I&S/BBDO in Tokyo for a respectful advertisement that would remind people of the beauty of life. The agency created a full-size human skeleton out of pressed flowers and reprinted it as a poster with the message “Life Is Endless”. The poster was unveiled at a funeral trade show.

AGI Designers Wax Eloquent About Type

The words “typeface” and “character” are fitting terms to describe fonts. When listening to good designers talk about them, you would think they were gossiping about people. They talk about their emotional qualities, complain about what they perceive as their flaws, get blushingly specific about their physical beauty. For them, some typefaces are casual flings, good for a quickie when the mood strikes and the lighting is right; with others, they are in love and ready to commit for life. For many designers, a studying letterforms is more engaging than reading what the collected letters have to say.

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