Advertising

When Cats Fantasize

The new advertising campaign for Whiskas from Abbott Mead Vickers BBDO in the UK is built around the premise that big cats (i.e., leopards, lions, jaguars, etc.) and little cats share the same natural instincts. Understanding this behaviorial link, Whiskas says it gives domestic kitties all they naturally need in one pet food product. I love the ads, but question the connection. My cat sleeps all day and won’t take on anything more dangerous than a fake mouse and a ball on a string. But I can imagine that when my cat daydreams, she sees herself stalking a herd of zebra, cozying up to lions, taunting an elephant, and running as fast as an antelope. In her dreams, she’s untamed and courageous and keeping company with wild beasts. She’d love these ads.

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Industrial Design

Recycling the Sound of Music

The village of Catuera in Paraguay is literally built on a garbage dump that grows by more than 1,500 tons of solid waste each day. The people, including children, who live around this trash heap survive by sorting and recycling the garbage.

Several years ago, Favio Chavez, an ecological technician who worked at the landfill, befriended the poor scavenger families and became acutely aware that the children who worked on the trash pile yearned for something uplifting in their lives. He decided to share his love of playing music by teaching the children to play instruments. At first, Chavez used his own musical instruments to teach them, but so many children wanted to learn that he tried cobbling violins and cellos out of oil cans, jars, scrap wood, forks and other junk to give them something to play, After about four years of experimenting, Chavez and his team began discovering which materials created the best sound. The result is a youth orchestra, now 30 members strong, that produces the sweetest sounds from their recycled instruments. Recently their story has been turned into a documentary, directed by Graham Townsley. It’s an inspiration on many levels.

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Motion Graphics

Hyundai’s Hyper-Matrix Block Party

At the Expo 2012 in Korea, Hyundai Motor Group staged a mind-blowing display using a controller area network (CAN) called mechatronic. This is a message-based protocol originally designed for automotive applications and now also used in areas such as industrial automation and medical equipment. Hyundai’s Hyper-Matrix installation was designed by Seoul media arts firm Jonpasang. In just two months, the team built a mammoth three-sided display out of thousands of Styrofoam blocks that could be manipulated like pixels.The 11-inch cubes were driven by 3,375 customized actuators and stepping motors that moved the blocks back and forth according to a specially prescribed program. The high-speed data transfer program constantly reconfigured the cubes to create a mesmerizing show.

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Architecture

Art Meets Architecture

Typically, the observation platforms of landmark buildings are designed to offer breathtaking views of the city, not vice versa. At the ARoS Museum of Modern Art in Aarhus, Denmark, the recently completed viewing tower on the roof is its own work of art. Designed by renowned Danish/Icelandic artist Olafur Eliasson, the circular glass walkway is a multi-colored halo crowning the brick cubic structure built in 2003 by Aarhus-based Schmidt Hammer Lassen Architects.

Known locally as “Your Rainbow Panorama,” the museum’s walkway invites visitors to see the city through curved colored glass arranged in the color spectrum. Explaining his intent, Eliasson says, “I have created a space which virtually erases the boundaries between inside and outside – where people become a little uncertain as to whether they have stepped into a work or into part of the museum. This uncertainty is important to me, as it encourages people to think and sense beyond the limits within which they are accustomed to moving.”

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