Design Communications

W-a-a-a-y Before Pantone

A fascinating post appeared recently on the Colossal blog about a color matching guide that predates Pantone by well over two centuries. The Dutch color guide, produced in 1692 by a person who identified himself as A. Boogert, was virtually unknown until a Medieval book historian named Erik Kwakkel at Leiden University in The Netherlands happened upon it while looking through a French database. In nearly 800 pages of handwritten Dutch, Boogert meticulously explained how to change the proportion of water and paints to achieve different tones. Along with detailed notations, Boogert individually painted swatches of the exact shade on the facing pages. In his introduction, Boogert said he prepared the book for educational purposes – which would have been a wonderful gift to the arts except that color offset lithography did not exist yet. As far as we know, Boogert was only able to create one copy of his book. Hopefully he was able to share his manual with other Dutch painters in his vicinity. It would be nice to think that Boogert played some small role in making the 17th century “The Golden Age of Dutch Painting.”

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Packaging

Branding of Dripp Coffee

The visual identity system for Southern California-based Dripp Coffee Shop is intriguing for what is fixed and what is flexible. Designed by Turner Duckworth San Francisco and London, the Dripp branding system centers around a hand-drawn script logotype which angles upward. The rest of the visual content is structured within a grid of color blocks with minimal flat-graphic images. The flourished style of the letters sets the logo apart from the rest of the visual content and, by contrast, draws attention to itself. The silhouetted objects themselves can be changed to suit the product, season or event, as long as they retain the stylized look and simplified color palette of the brand – as shown in the set of posters below created by Turner Duckworth. This graphic system also accommodates changing needs and uses, including this sleeveless hot paper cup design by Istanbul-based designer Salih Kucukaga.


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Advertising

IBM Billboards That Do Double Duty

IBM’s “Smarter Planet” communication platform, developed with its long-time agency, Ogilvy & Mather, added a low-tech, but highly appreciated approach to its outdoor advertising campaign. IBM looked beyond its digital technology business and considered what would enhance the quality of life in a community. It didn’t change its marketing message, but it did alter its outdoor advertising strategy. Incorporating a simple curve in the physical shape of its billboards transformed them into street benches, rain shelters and ramps — which all goes to prove that small changes can provide smart solutions for cities.

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