In the realm of classic comic book heroes, there is Spiderman, Superman, Batman, Wonder Woman, the Hulk, the Green Lantern …and Tintin the baby-faced boy reporter. A comic strip introduced in 1929 by Belgian cartoonist Herge (Georges Prosper Remi), “The Adventures of Tintin” relates tales of a Belgian teenager with a round head and a dorky quiff hairstyle who is dispatched by a youth newspaper called Le Petit Vingtieme (the Little Twentieth) to file investigative reports from hot spots around the world. Unassuming and good-natured, Tintin gamely goes wherever he is assigned, taking his little fox terrier, Snowy, with him. His travels often put him in the midst of political upheaval in the land of the Soviets, the Belgian Congo, China, Chicago, Latin America and elsewhere, and in trying to get to the bottom of a mystery, he is forced to deal with ruthless special agents, diamond smugglers, Al Capone gangsters and other villains who want to run him over, shoot him, torture him, kidnap him and feed him to crocodiles.Tintin and Snowy deal with each encounter without fear and get themselves out of each jam through quick-thinking action and sometimes through sheer dumb luck. What has kept Tintin so beloved over the decades is that he isn’t presented as an egotistical super human like Spiderman and Wonder Woman, but as an average young man who doesn’t seek out danger but doesn’t run from it either. In Brussels, Tintin and Snowy are honored with a life-size bronze statue, and they are even commemorated on a euro coin, which is legal tender in Belgium. An unlikely action hero, Tintin is probably the most admired fictional Belgian in recent history.
It is nice to see that Apple is still channeling Steve Jobs in this new ad campaign by TBWA/Chiat/Day. The “Intention” video is classic Apple. Like Apple’s products and its packaging, it feels elegant, devoid of fussiness and ostentation. It communicates simply, directly, softly. It doesn’t provide boastful descriptions of its own engineering prowess or gee-whiz features. In fact, it doesn’t show or name its products at all. It tells you how it strives to deliver what you want to feel when using Apple products. It’s all about you… your desires… your pleasure. If iMac was a guy, he’d have women swooning at his feet.
Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.
In the world of TV advertising, the “Pardon me, but do you have any Grey Poupon” commercial that first aired 32 years ago is a classic. Now it is back, but expanded and embellished for Internet and interactive viewing.
The latest Grey Poupon campaign started with a traditional television ad that aired on the Oscar Awards TV broadcast last Sunday. The 30-second spot, played like a trailer for the feature-length online version. Titled “The Chase,” the commercial, created by CP&B, picks up where the original left off in 1981, with two uber-rich gentlemen dining in elegance in their separate chauffeur-driven cars. As before, one gentleman leans out his window to ask the gentleman in the passing car if he had any Grey Poupon. Once he receives it, his car speeds off and that’s when the excitement begins…and leaves off. To see where the plot goes from there, viewers are told to visit the Grey Poupon website and click on the 2-minute “lost footage” version. From there, viewers are enticed to re-run the video and find the hidden “haute” spots to win prizes such as caviar and champagne flutes.
One of the most famous fashion photographers of the 20th century, Berlin-born American Erwin Blumenfeld took more photographs for Vogue Magazine than anyone else before or since. His style was classic yet innovative and experimental. Among his most memorable photographs is the January 1950 cover for Vogue, which captures the essence of model Jean Patchett’s beauty through just her eyes, lips and beauty mark. Blumenfeld’s photograph served as the inspiration for Norwegian fashion photographer Solve Sundsbo’s new video for Chanel’s Rouge Allure lipstick line. Sundsbo removed everything except model Barbara Palvin’s luscious lips, green eyes,eyebrows and fingernails. The effect is flirtatious and alluring. Although the voiceover is hard to hear, it’s advice from Coco Chanel: “If you are sad, if you are heartbroken, make yourself up, dress up, add more lipstick and attack. Men hate women who weep.”
City-dwellers know that we are constantly bombarded with graphic messages. It’s the “white noise” of urban living. Most of us tune it out like the omnipresent sound of traffic and pedestrian chatter.
This 2006 award-winning film, made by Netherlands-based Studio Smack for Museum de Beyerd in Breda, has become a classic. Like an x-ray, the film “Kapitaal” zeroes in only on the graphic stimuli encountered by an “unseen commuter” waiting on a platform for the train, riding the subway and walking through the city. Everything but the graphic information is reduced to black silhouettes. Signage, logos, ads, train timetables, graffiti, posters and packaging labels stand out in stark white contrast. There is no voiceover commentary, just the claustrophobic visual assault pressing in from every direction. It begs the question: How much do people really notice in a world of information overload? How can designers and advertisers avoid adding to the visual clutter and give the public something they really want to see?