For those who fly a lot, it may seem that when you’ve seen one international airport you’ve seen them all. If you’ve disembarked in a jet-lagged daze, you wouldn’t know where you’ve landed from looking at the identical retail concessions or the runways outside. That’s not true for the new Tom Bradley International Terminal at the Los Angeles International Airport. It’s a great place to be if you have to wait around a couple of hours to board your flight. A 72-foot digital LED tower streams dreamlike sequences of cloudscapes and ocean waves and abstract graphics. Large digital LED screens respond to the movement of passengers, triggering images and sound inspired by travel destinations. The dazzling effects are so entertaining it almost makes you wish that your flight is delayed. The spectacular digital LED landscapes were created by Digital Kitchen in collaboration with MRA International, Sardi Design, Moment Factory, Daktronics, Electrosonic, Smart Monkeys, Inc. and Los Angeles World Airports.
With the right technology (and talent), there’s no such thing as still photos anymore. The technique in this video is called “parallax effect,” which makes it appear that objects closer to the viewer move faster than those that are farther away. Joe Fellows from Make Productions in London made this film using still images from the World Wildlife Fund archives. As quoted in SLRLounge.com, Fellows explains, “We used Photoshop to cut out individual parts and then animated them in After Effects…There was no 3D mapping, all in 2D. There are many layers per shot, the ears, the teeth, the whiskers, the head, the body, the background are all separate layers. Then the layers are parented to one another and moved either by position or by using something called the puppet tool.” Set to the music of “What If This Storm Ends” by Snow Patrol, the result is a “high-speed” slow-motion parallax sequence film that presents a poetic, dreamlike study of nature in motion.
In a town known for its over-the-top decor, the new $3.9 billion Cosmopolitan Hotel, which opened on the Las Vegas Strip in December 2010, is a show-stopper from the moment you walk into the main lobby. Designed by Digital Kitchen, the interior of the resort greets guests with a dazzling electronic art installation. Digital images dance up and down towering illuminated columns, dreamlike and surreal. Technology is integrated seamlessly into the design, offering the flexibility to change and refresh the texture, character and mood of the interior from a central control. It’s entertainment. It’s art. It’s a respite from the slots and roulette table.