Here’s a novel way to get consumers to test out your product. In March, Nokia announced a competition to shoot a short film entirely with a Nokia N8 mobile phone. It invited entrants to send in a story pitch and offered a $5,000 filming budget and two Nokia N8s to eight finalists.

“Splitscreen: A Love Story,” directed by UK-based JW Griffiths, won the first place award of $10,000.

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