Book Excerpt

Jonah Lehrer’s Five Tips for
Reaching Your Creative Potential


From the bestselling author Jonah Lehrer comes “Imagine: How Creativity Works” (Houghton Mifflin Harcourt). Lehrer explains that his latest book “is about our most important mental talent: the ability to imagine what has never existed. We take this talent for granted, but our lives are defined by it. There is the pop song on the radio and the gadget in your pocket, the art on the wall and the air conditioner in the window. There is the medicine in the bathroom and the chair you are sitting in…” He gives real world examples from Pixar and Second City to Bob Dylan and Yo-Yo Ma. He goes on to say that “creativity is not a gift possessed by a lucky few; it’s a variety of distinct thought processes that we can all learn to use more effectively.” Here he offers five tips from his book on how to increase your creative potential.

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Interior Architecture

Technology and Art Converge in Las Vegas

In a town known for its over-the-top decor, the new $3.9 billion Cosmopolitan Hotel, which opened on the Las Vegas Strip in December 2010, is a show-stopper from the moment you walk into the main lobby. Designed by Digital Kitchen, the interior of the resort greets guests with a dazzling electronic art installation. Digital images dance up and down towering illuminated columns, dreamlike and surreal. Technology is integrated seamlessly into the design, offering the flexibility to change and refresh the texture, character and mood of the interior from a central control. It’s entertainment. It’s art. It’s a respite from the slots and roulette table.

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