WWF Moving Still Photos

With the right technology (and talent), there’s no such thing as still photos anymore. The technique in this video is called “parallax effect,” which makes it appear that objects closer to the viewer move faster than those that are farther away. Joe Fellows from Make Productions in London made this film using still images from the World Wildlife Fund archives. As quoted in SLRLounge.com, Fellows explains, “We used Photoshop to cut out individual parts and then animated them in After Effects…There was no 3D mapping, all in 2D. There are many layers per shot, the ears, the teeth, the whiskers, the head, the body, the background are all separate layers. Then the layers are parented to one another and moved either by position or by using something called the puppet tool.” Set to the music of “What If This Storm Ends” by Snow Patrol, the result is a “high-speed” slow-motion parallax sequence film that presents a poetic, dreamlike study of nature in motion.

Motion Graphics

Hyundai’s Hyper-Matrix Block Party

At the Expo 2012 in Korea, Hyundai Motor Group staged a mind-blowing display using a controller area network (CAN) called mechatronic. This is a message-based protocol originally designed for automotive applications and now also used in areas such as industrial automation and medical equipment. Hyundai’s Hyper-Matrix installation was designed by Seoul media arts firm Jonpasang. In just two months, the team built a mammoth three-sided display out of thousands of Styrofoam blocks that could be manipulated like pixels.The 11-inch cubes were driven by 3,375 customized actuators and stepping motors that moved the blocks back and forth according to a specially prescribed program. The high-speed data transfer program constantly reconfigured the cubes to create a mesmerizing show.

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