UK ad agency Viral Factory filmed this commercial for Samsung’s EcoBubble Washing Machine on location in Manning Park, British Columbia, where nature is wild and unpredictable. Directed by James Rouse, produced by Jon Stopp, and post-production by Jellyfish Pictures.
Sometimes it seems insulting to call a television ad a “commercial,” especially when it feels like a very very short film on the making of installation art, akin to Christo’s red gates of Central Park. That’s how ABSOLUT Vodka’s “Anthem” ad struck us. Created by TBWA/Chiat/Day New York, the ABSOLUT ad has a poetic quality that is magic to view. Shot at six different locations, the film presents vignettes of artisans creating gigantic installations of words shaped out of blocks of ice, wheat, 2,000 hanging ABSOLUT bottles, flying lanterns, gigantic balloons, and a myriad of glass cylinders. It’s entertaining enough to keep you from heading to the refrigerator during commercial break. The creative team included CCO/Art Director Mark Figliulo, Creative Director Rob Baird, Art Director Hoj Jomehri, and Director Rupert Sanders.