Shocase is a new social network site with some of the intentions of LinkedIn, Pinterest and Facebook, but is targeted specifically to the 100+ million marketing professionals worldwide. It acts somewhat like the old Blackbook directories, but in a friendlier, more interactive and constantly updated way.
Shocase CEO Ron Young explains, “Members can present their work, skills and experience in the best light to the audience they value most; brands can find the right marketing professionals to suit their needs in any discipline. The site is designed to help build working relationships, and ultimately help members grow their business.”
Read More »
Anyone who has witnessed a food photo shoot knows that there is a vast difference between making food look delicious through the lens of a camera and actually making it taste great. This is true of both gourmet dishes concocted by renowned chefs and fast foods sold from a drive-thru window. Under hot studio lights, fresh vegetables wilt, peaches turn brown, hot foods coagulate and moist foods dry out. Photographers use “stand-in” foods during set-up and have back-ups in case the “star dish” proves not to be photogenic. Food stylists have an arsenal of tricks to simulate, imitate, and enhance ingredients to create a “just-made” illusion. Styling this hamburger shoot for McDonald’s is tame compared to most food shoots. What it didn’t show is what a Big Mac looks like after it has been wrapped in paper flattening out the bun and squashed into a bag with fries on top.
Read More »