Fashion Photography


The other day we were lamenting that good art-directed, concept-driving original photography has become a rarity when we happened upon this Washington Life Magazine piece on the Washington Ballet’s production of “Alice in Wonderland.” Photographed by Dean Alexander with creative and art direction by Design Army’s Jake and Pum Lefebure, the photo essay presents a consistent and cohesive story line, communicated through thoughtful choice of lighting, scale, pacing, mood, poses, typography and layouts. Everything hangs together as a piece. The photos have a subtle narrative flow, beginning with the lost look of Alice in an innocent baby-blue dress, all the way through to the playful mid-air leaps of Tweedle-Dee and Tweedle-Dum and the White Rabbit, to the darkly surreal portraits of the Mad Hatter and the Queen of Hearts staring provocatively at the camera. Although Lewis Carroll’s tale of Alice in Wonderland is well-known, this photo shoot reveals strong art direction by Design Army to ensure that the make-up, hair and costume stylists, the photographer, and models are all working toward the same vision on how the story should be told.

Read More »

Yesterday Channel’s Historical Makeovers

Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.

Read More »

At Don Belisario Restaurant, It’s All in the Family

Even though I am an unabashed carnivore who enjoys eating meat with most meals, I have no desire to be on a first name basis with my food and prefer not to know their extended family, much less admire their fashion sensibility. Still, this concept for Don Belisario, a rotisserie chicken restaurant in Lima, Peru, is playful, charming and thoughtfully executed. Conceived by Lima-based agency, Infinito, the brand revolves around Don Belisario, the patriarch of a distinguished and well-heeled poultry clan. The chicken family’s framed woodcut-style portraits grace the walls of the eatery, with each of their names shown in the brand’s unique typographic style. Every detail – from the napkins, dinnerware, restroom signs to the menu books — integrates the theme. It’s a fun concept, but I keep imagining ordering my meal by name. “I’ll have Dona Filomena oven-roasted, and my friend will have Pascual hard-boiled.”

Read More »