The weather was reportedly mild when TBWA Canada filmed this 2014 Nissan Rogue commercial in Toronto last fall, so it seems prescient that they so accurately recreated the monster blizzard that would assault the Northeast this winter. Who knows, maybe in the brutal whiteout conditions of the recent Polar Vortex, real zombie snowmen were angrily roaming about wreaking havoc. This 60-second spot, which plays like a trailer for a sci-fi thriller, was directed by Mark Zibert, with production by Sons and Daughters, post-production by The Mill, and TBWA executive creative direction by Allen Oke.
Designing a book cover is an exercise in balance. The image or graphic has to distill the story without giving away the plot. It has to create “shelf presence” to entice shoppers to pick up the book for a closer look. It has to avoid false advertising, but can’t be boring, even if the content is. It should give shoppers a sense of the genre – suspense, sci-fi, romance, self-help, current events – but imply that the author has a unique and fascinating take on the subject. While it is true that “You can’t judge a book by its cover,” it is also true that you can design a cover that makes shoppers want to buy the book. This video from Random House features interviews with book designers from its publishing groups (Random House, Knopf Doubleday and Crown) providing insights into the complex process of creating compelling, eye-catching and meaningful book cover jackets.
Since 1998, Google has been regularly posting doodle logos on its homepage, which is why today it put up a playable and recordable tribute to guitarist Les Paul on what would have been his 96th birthday.
The custom reputedly started when Google founders Larry Page and Sergey Brin designed and posted a doodle of the Burning Man Festival in 1998 to alert users of their absence in case the servers crashed. Since then, doodle logos have appeared to honor the birthdays of famous figures from Gandhi and John Lennon to Michael Jackson and Edvard Munch and to celebrate significant holidays and events worldwide. Lately the doodle logos have become more elaborate. On February 8, Google ran an interactive doodle honoring sci-fi writer Jules Verne’s 183rd birthday, and on April 15th, it commemorated Charlie Chaplin’s 122nd birthday with its first video doodle. As far as we know, the homage to Les Paul is the first playable doodle. As if we don’t have enough reason to go to Google; now it’s to check out its doodle logo for the day.