Branding of Dripp Coffee

The visual identity system for Southern California-based Dripp Coffee Shop is intriguing for what is fixed and what is flexible. Designed by Turner Duckworth San Francisco and London, the Dripp branding system centers around a hand-drawn script logotype which angles upward. The rest of the visual content is structured within a grid of color blocks with minimal flat-graphic images. The flourished style of the letters sets the logo apart from the rest of the visual content and, by contrast, draws attention to itself. The silhouetted objects themselves can be changed to suit the product, season or event, as long as they retain the stylized look and simplified color palette of the brand – as shown in the set of posters below created by Turner Duckworth. This graphic system also accommodates changing needs and uses, including this sleeveless hot paper cup design by Istanbul-based designer Salih Kucukaga.


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Global Ties

Preferred by über rich and famous men, E. Marinella neckties have been worn by aristocrats, global leaders, titans of industry and movie heart throbs. Founded in Naples in 1914, Marinella began as a tiny shop that catered to men with elegant taste and deep pockets. Throughout the 20th century, the family-owned business let its clientele from around the world beat a path to its Naples store, without spending a lira on advertising. Marinella himself (now the grandson) would advise customers on colors, patterns and measurements, and then have his artisans custom-make each necktie to each customer’s specifications. Only in the past decade has E. Marinella established boutique shops in a few fashion capitals outside of Italy. This has led to the launch of an advertising campaign telling elite clientele where its shops can be found. Playing off of the brand’s tagline “Since 1914, the taste of elegance,” the ads created by Footbite agency in Monza, Italy, feature neckties folded like an iconic food for which each location is known – Lugano chocolate, London tea, Tokyo sushi, Italian (Milan and Naples) espresso, and Parisian croissant. The campaign was art directed by Paolo Guidobono and Michele Sartori.

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