The opening of a new location in Osaka, Japan, was occasion for luxury retailer Louis Vuitton to ask Italian design studio Happycentro to produce an appropriately elegant invitation card.The result was a printing and folding tour de force involving offset printing, transparent, silver mat, pearl and rainbow foils, dry embossing, silkscreen and die-cuts. As if that wasn’t complicated enough, the square sheet was precisely folded by hand origami-style 34 ways. One has to believe that the designer Federico Galvani has a fiendishly clever mind to devise something that tested the skills of printers and origami artists alike, but the team pulled it off and the result is lovely and unique.
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These posters won both the Grand Prix for Design in Cannes and the A&AD design awards in 2009. Asked by Nike to create a call-for-entry poster for the Nike Basketball League Competition, Hong Kong’s most prestigious basketball league, McCann Worldgroup turned the poster itself into a spirited competition. McCann selected images of the top 10 players in action to create printing templates and then invited the players to a silkscreen shop in Hong Kong to print their own image randomly on top of one another. The process of overprinting became a battlefield in itself, and the 350 posters made by the team players became one of the hottest Nike collectibles around.
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