A logo is widely considered the most important visual expression of retail brands, corporations and institutions. The symbol is a graphic “stand-in” for the entity, communicating its personality and values through a unique and memorable combination of colors, shapes and typography. The latest episode of PBS’s Off Book web series explores “The Art of Logo Design,” with designers Stephen Heller, Sagi Haviv of Chermayeff & Geismar, Kelli Anderson, and Gerard Huerta commenting on the role of logos today.
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Beautiful portray of logo design and how to evolve in the increasing industry of logo and graphic design. After working in the design industry for many years, I can understand what problems have been faced by designers and how they survive for their basic needs.